Day: Guest article
Good to know
If a startup is insolvent, this does not automatically lead to liquidation
Big ambitions and a unique founder's idea – this is how the company story of many startups begins. But some find their feet quickly and sometimes…
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Trademark protection for startups – now with up to 1,000 euros in funding
A registered trademark is a key component of sustainable economic success for founders. Below, we provide five tips and basic information…
How to
AI for Good: AI+Munich presents “AI and responsible Entrepreneurship”
The AI+Munich project is primarily known for its government-funded prototype funding. Since March 2022, talented individuals and teams have been able to…
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AI for startups: Why and how startups particularly benefit from the technology
ChatGPT has helped bring more attention to artificial intelligence than ever before. Nevertheless, there are many companies that…
How to
Startups in a double crisis – Five reasons why it’s still worth getting involved
It's no secret that the startup industry, like many other industries, especially the construction industry, is currently experiencing a crisis.…
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Know-how meets AI: Creating corporate culture through thoughtful recruiting
Creating a good corporate culture isn't a task that can be accomplished casually and in a one-off effort. Due to its complexity…
Guest article
Every family business was once a startup
It all starts with the founder's vision. Combining this with entrepreneurship and hard work establishes a company. In this…
Guest article
Scaling in turbulent times: How startups will succeed in 2022
The year 2022 is off to a turbulent start, like the two years before it, due in part to the coronavirus pandemic. So far,…
Guest article
How to use 'Pain' in B2B sales to convince your customers
What's the best way for a startup to get feedback? Sales! Because only when you ask someone to...
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5 hacks for effective and digital applicant management
A proper job posting is only the first step for a startup to find new employees. For the…
Guest article
Startups must pay attention to this when interacting with journalists
Startups seek publicity—after all, customers and investors first become aware of young companies through media reports. When contacting…
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Content marketing takes over a year? We'll be dead by then!
Content marketing is the killer application when it comes to sustainable lead generation. Guest author Sascha Tobias von Hirschfeld is convinced of this. Here's…
