Day: Guest article
Guest article
It doesn't always have to be VC: Why family businesses are becoming increasingly interesting for startups
Both sides benefit from cooperation between established medium-sized companies and startups: Family entrepreneurs are open to new business models, approaches, and often…
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Accelerated Learning: New learning method counteracts IT skills shortage
The issue of skilled labor shortages is not new, but it is particularly acute in the wake of digitalization. The urgency of addressing the need for…
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Guest article: These 4 time management guides every successful founder must read
There are countless time management methods. But which ones are most important for startups, and which books can help founders…
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Guest article: Practical social media tools for startups
By Julia Leutloff, online editor and social media manager at Bloofusion Germany GmbH Young, newly founded companies in particular have recognized the enormous importance of…
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Guest article: Managers overestimate control over their own brand on the Internet
Guest article by Jörg Reiser: How important is brand reputation and reputation management for companies? What options do companies use to mitigate threats from...
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Guest article: These liability risks in business are particularly dangerous!
Those who don't double-check their actions in the madness of business risk jeopardizing their professional existence. Why this…
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Guest article by Stefan Hoffmeister: Personal characteristics of successful founders
Do you have what it takes to be a successful founder, or to become one? What personal qualities do you actually need…
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Guest article: Green founders are in demand – as long as you know them!
From nobody to somebody through storytelling: The number of start-ups with green intentions is growing dynamically, despite the declining…
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External support – Are startup consultants just overpaid know-it-alls?
For almost every startup, it makes sense to seek external expertise and perhaps even operational support from consultants when building their…
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Guest article: Professional communication as a success factor for startups – Part 2
Often, only a fraction of the target customer groups learn about the many promising business ideas of young Munich startups, because many founders are just…
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Guest article: Professional communication as a success factor for startups – Part 1
Often, only a fraction of the target customer groups learn about the many promising business ideas of young Munich startups, because many founders are just…
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Guest article: You are the product – don’t hide behind it!
I'm sure everyone has experienced the following situation: You have an item or a service...
