You can find the episode of the crowdfunding interview with Alexander Schmidbauer and all other episodes of our podcast on Spotify, iTunes, Amazon Music, Deezer, Google Podcasts, Pocket Casts, Radio Public, Breaker, Overcast, Castbox, Podcast Addict and Anchor.
Our guest, Alexander Schmidbauer, advises founders on crowdfunding for the City of Munich's Economic Development Agency in Münchner Gründungsbüro. He also helped develop a crowdfunding support program for Munich, the first German city ever to do so.
Right at the beginning (starting at 1:10), we address the question of whether crowdfunding is suitable, for whom, and for which type of startup. Only B2C or also B2B? We also discuss the "all or nothing principle." To keep listeners interested, we then discuss what you can achieve with crowdfunding (starting at 4:40). Our expert also explains why crowdfunding is a "condensed startup process." Anyone interested in the topic of co-funding can listen in at 7:25.
We will also clarify which platforms are suitable, how to guide supporters to the campaign website, why you have to convince people not only with the product but also with your personality as a founder, how long you should plan for preparation, and much more.
Crowdfunding: “Together we create something new via a digital platform”
Startups that have gained valuable tips from other successful project starters are often successful. Startups in this area can learn from good examples (from minutes 3:15, 5:50, or 8:50). Other project starters from whom you can get tips and tricks can be found at Crowdfunding meetup. And we have in different Interviews We have already presented some successful campaigns and our Tips Our interviewee also shares which campaigns impressed him the most and why.
Also interesting is the “Crowdfunding program for Munich founders (from minute 18:30). Financial support is available here, as the Bavarian capital is supporting the preparation and implementation of the campaign with a grant of 50 percent up to a maximum of €3,000. The City of Munich has already supported over 172 campaigns. Almost 70 percent of them were successful. A total of €447,000 in funding, or an average of €2,600 per application, has flowed into the Munich scene. The successful project starters from the funding program alone have raised a total of over €2 million.
Last but not least, you will learn what a project starter should definitely not do when crowdfunding (from minute 23:38).
