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IAA Mobility 2021: How much startup does the mobility trade fair offer?

The IAA is taking place in Munich for the first time this year and has reinvented itself: The former auto show aims to succeed as a modern mobility conference. We've gathered some impressions from the exhibition halls and the 'Open Space' in Munich's city center.

September 7, 2021 5 min reading time

Twaice offers predictive analytics software that optimizes both the development and operation of lithium-ion batteries. At a trade fair that showcases almost exclusively electric vehicles, the Munich-based company feels more than just in good hands, says Commercial Director Lennart Hinrichs, says: „As a Munich-based company, we think it's great that the IAA is in Munich; it makes it our home turf. And wIf you look around, virtually every manufacturer is presenting exclusively electric vehicles and cutting-edge concepts related to e-mobility. This naturally makes it an ideal platform for us. Furthermore, it's also a mobility trade fair, not just a car show – electric buses, electric bicycles, these are all our customers or potential customers, and that naturally makes it incredibly interesting for us to exhibit here.(Photo: M. Feigl – Munich Startup)
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