Aboalarm founder and 'Bits & Pretzels' co-founder Bernd Storm has been managing Iconicfinance since the beginning of the year. Allianz aims to use the startup to cover consumers' entire personal finance needs. The completed platform is scheduled to launch this year under the name 'Heymoney'.
“Manage your accounts, contracts and insurance in one app and optimize your spending,”
says the website, which already features the product name 'Heymoney'. The platform is intended to offer consumers a 360-degree analysis of their finances. They can integrate their checking account, monitor income, expenses, and account balances, and manage insurance and electricity contracts. Allianz plans to sell its own products via the platform, but other insurers will also be granted access. According to media reports, Iconicfinance has been provided with a double-digit million sum through the investment arm Allianz X.
Bernd Storm is now leading the company's further development as part of the management team. As co-founder of Bits & Pretzels and founder of the startup Aboalarm, which he founded in 2017 sold to the comparison portal Verivox for ten million euros He is well known and well connected beyond the Munich startup scene. Alongside Storm, Arnold Brunner, formerly co-managing director of Aboalarm, is also part of the management team. The two had already left Aboalarm after their exit. until July 2019The final member of the three-person management team is Allianz manager Tobias Tschiersky. Vincent Haupert, Chief Information Security Officer, is responsible for IT security. He is particularly known for his demo attacks on the push-TAN process and N26's banking apps as part of the CCC.
All-round attack by Iconicfinance
With this offering, Allianz isn't just attacking the apps of other insurance companies; the multi-banking solutions of German banks and fintechs with similar offerings are now also among the insurer's new competitors. Comparison portals are also likely to be watching the development with great interest – especially Verivox, because according to reports, an entire development team has switched from Aboalarm to Iconicfinance.
