gutfeel provides an interface for B2C companies to conduct digital testing with the Generation Z market quickly and cost-effectively. Research results can be generated in just a few hours, providing the basis for customer-centric decisions.
The two-sided business model offers, on the one hand, DIY software for companies that allows them to easily create surveys, define the required participant group, distribute the survey, and analyze the results in real time. For survey completion, gutfeel relies on a mobile app, which is used to build a panel of Generation Z. Thus, both the UX and the intrinsically and extrinsically motivated incentive system aim to generate high-quality results and combine market research with fun, thus reaching Generation Z, who have previously been underrepresented in panels.
