Gutfeel has brought on board a strategic investor, Düsseldorf-based Innofact AG. The investment from the full-service market research institute marks an important milestone for the young company, which focuses on digital market analyses with Generation Z.
The Startup operates its own app through which young people between 16 and 30 years of age participate in surveys. The approach aims to give companies fast and authentic access to the opinions and trends of Generation Z. Through a two-part business model On the one hand, Gutfeel offers a DIY platform for companies to create surveys independently and analyze results in real time. On the other hand, a motivating incentive system ensures that the young target group participates in the studies.
"Our users expect transparency, speed, and real relevance. We see ourselves as a link between brands and Generation Z – without outdated survey experiences,"
says Dominik Grauer, founder of Gutfeel. His co-founder Peter Birta, who is responsible for the product as CTO, adds:
“Our system is designed to provide companies with real opinions from Gen Z in real time – directly from the everyday lives of the target group, without detours or friction.”
With Innofact's involvement, Gutfeel not only expands its network but also gains valuable strategic support in further expanding its panel and ensuring high data quality. Innofact, in turn, benefits from Gutfeel's digital expertise and innovative access to Gen Z.
Karsten Polthier, founder and CEO of Innofact explains:
"The younger generation is placing new demands on market research. With Gutfeel, we're gaining a strong partner that understands this target group and reaches them with technologically compelling capabilities."
