Ägile Ässets is the 3rd generation social media management and scheduling tool for international brand builders. Planning and creating campaigns across multiple brands, social media channels and languages can easily become extremely complex. As a brand agency for (internationally operating) startups, we were frustrated that the tools on the market did not cover these use cases well - so we started building Ägile Ässets in 2020.
Successfully tested in-house since last year, we launched it on AppSumo and our own web store in June 2023. There are already users from all continents.
There is now even more tailwind for the solution because:
a) AI-based writing assistants are extremely popular - and we have already integrated a high-quality tool into ours with "Mägic Ed"
b) The so-called "discovery" (i.e. where and how people find out about products) is increasingly shifting to social media (previously more SEO etc.), meaning that the sales process already starts there. Marketing is therefore coming under sales pressure here.
We want to make Ägile Ässets even more accessible for marketers and make their extremely complex job so simple and agile that it a) is fun again and) contributes to the required revenue contribution.
Ägile Ässets is the Agile Social Media Pro Tool for Truly Global Brand Builders. It is the tool to use for any multi-brand /-channel /-language + AI Supported Creation + Gen. AI Trendwatch (in the future). Handling such situations can become extremely complex, frustrating and also risky.
As a brand agency working for international startups we had experienced that ourselves, so we decided to build the tool that would cater to it. Ägile Ässets has been successfully in use for in-house / client purposes for nearly 2 years now. In June 2023 it was launched on the marketplace, since then users from all around the globe have started working with it.
The current momentum serves as tailwinds for 2 reasons:
a) The rise of #AI: AI based writing assistants are extremely requested - we have managed to already create and integrate a high value one into Ägile Ässets. It emulates real world agency work processes while ensuring brand quality.
b) The trend in sales funnels towards social media: The so-called "discovery" has massively shifted towards social media. Ensuring flexible and high-quality brand communication there is increasingly becoming critical for revenue in e-commerce as well as B2B.
Ägile Ässets is THE tool in the market, that was and is built by marketers for marketers, not by developers. We know where to focus and what to leave out. With Ägile Ässets, we want to enable brand builders, pro marketers and social media managers to get rid of unnecessary complexity, focus on quality, stay agile - and simply do a great job at building international brand value.
