Retailers and brands can advertise their products on platforms like Amazon and Otto to gain more visibility. Emax digital supports companies in analyzing and optimizing this form of advertising, also known as "digital retail media." With the investment, the startup plans to further develop its reporting and analytics software. Currently and in the next 12 months, the company is focusing on Amazon, but will eventually also offer solutions for platforms like Shopify, Otto, Zalando, and their international counterparts.
“Our E-Commerce Analytics Hub is a real game changer for companies that want to work efficiently with Amazon data,”
says Andreas Kleofas, Managing Director and, alongside Dominik Pietrowski and Dimitri Dumonet, one of the three founders of Emax digital.
"We help brands optimize their business on Amazon! Our intelligent SaaS platform is capable of deciphering complex e-commerce patterns and provides companies with valuable insights and recommendations for action. Customers are showing immense interest in better understanding Amazon and thus increasing their sales. Thanks to our investors, we can now meet brands' demand and grow even faster."
“Emax digital stands for a strong team”
Martin Möllmann, Investment Manager at HTGF, says:
"The Amazon marketplace universe is growing disproportionately and continues to gain relevance. Emax digital represents a strong team of experienced former Amazon executives and proven development experts who optimally match product and market. Their traction and vision absolutely convinced us."
Digital Retail Media is currently the fastest growing media segment, according to the angel investor Arndt GrothAmazon alone generated nearly $16 billion in advertising revenue in 2020.
"75% of all Amazon marketplace customers are also Amazon advertisers. With the help of the AI-based Emax digital platform and its Smart Reports, these customers are able to obtain detailed analyses and insights into their campaigns and competitors."
