Following the asset deal with Wirelane at the beginning of the year, Eluminocity is realigning its focus and has since then focused on sensor technology. Here's a brief interview with Miriam Riordan, Marketing Director at Eluminocity, to discuss the details of this realignment and why the change also has positive effects on the company's culture.
At the beginning of the year it became known that Eluminocity was acquired by Wirelane. What exactly has changed for you as a result?
That's right, the charging part was acquired from Wirelane through an asset acquisition process. However, we bought the brand name and founded a new company called "elusens" and the brand "eluminocity." This has changed quite a lot for us: our team has shrunk, meaning we've gone from just under 30 people to just eight permanent employees. This has naturally changed the team dynamics considerably, which has also brought some positive aspects. We're faster, more agile—essentially, we're a true startup again.
For those who don’t know yet: what exactly do you do?
We offer a Edge Data Marketplace Enabler — the so-called chaffer-bot — that enables the exchange and trading of local, time-critical, and business-critical data in the smart city and IoT environment. Edge data trading allows data sellers to monetize their otherwise isolated assets, and buyers can use the data to offer value-added services.
Unique solution
Hasn't this been around for a long time?
There are, of course, some data sharing solutions, but most of them are cloud-based and not peer-to-peer applications. So, in this respect, we're unique.
You have been sitting in the Plant1 — how do you benefit from this Munich startup hotspot?
Werk1 is the perfect place for a young startup like us. There's a specialist available to help with every question, the various networking events are fantastic, and of course, the fantastic Werk1 breakfast.
“It definitely won’t be boring.”
What do you still miss in the Munich startup scene?
The Munich startup scene is actually top-notch. There are plenty of networking and information events, and the support—especially at Werk1—is also fantastic. It's hard to find anything to criticize.
What are your plans for the future?
We're currently in our first funding phase, which is obviously a big step. And our developers already have a long list of product developments in the pipeline. It's definitely not going to be boring.
