Munich-based deep-tech startup DXI has closed a significant pre-seed financing round. The exact amount of the investment is undisclosed. Investors include High-Tech Gründerfonds (HTGF) and several well-known business angels from the AI and SaaS sectors. The contact was made at VentureCon with Baystartup. DXI intends to use the fresh capital to further develop its AI platform. PersonaX develop further and scale in the market.
PersonaX enables companies to engage with realistic, interactive "digital customer twins." These twins actively shape use cases such as A/B testing, marketing campaigns, or sales and support processes – in real time and based on in-depth customer insights.
“We wanted to keep customer knowledge available at all times and enable dialogue so that it can be used realistically in digital applications and scaled easily,”
explained Stefan Trebbin, Co-Founder and Chief AI Officer of DXI.
The platform is based on the company's proprietary LIA (Latent-Insights Amplifier) technology, which combines leading AI models with high user-friendliness. According to the company, PersonaX generates models that are up to 20 times more efficient than conventional simulation solutions, with over 90 percent accuracy. In addition to customer twins, the platform also maps expert twins and automates processes in B2B and B2C areas, such as innovation management, CRM, and support.
Customer twins for true user centricity
Frank Rauchfuß, CEO and Co-Founder of DXI, says:
"Our vision is to use PersonaX to create lifelike, adaptive B2B and B2C customer twins that enable companies to not only better understand customer expectations, but also to deeply optimize offers and anticipate behavior. By using digital customer twins, we are able to reduce costs by more than 70 percent and shorten time to insight by 90 percent."
Investors are also confident. Johannes Dierkes, Investment Manager at HTGF, says:
"At DXI, a highly networked, experienced, and deeply rooted founding team meets an attractive market. The application possibilities of the solution approach are enormously diverse. We see great potential for DXI's digital twins to become a 'must-have tool' in a variety of business areas."
And Carsten Rudolph, Managing Director at Baystartup, commented:
"The DXI team combines entrepreneurial experience with a clear vision for digital efficiency levers. Their solution has the potential to become the standard for data-driven optimization in companies—a true future-proof building block for digital transformation. We are delighted to have HTGF, an experienced investor, on board to play a key role in driving the growth of this promising startup."
