In addition to fresh capital, the successful completion of the Series A round gives the company access to the combined know-how of the invested founders and business angels in the monetization and scaling of EdTech business models. Simpleclub on its further growth path at home and in its intended expansion abroad.
"We decided very early on to not only optimize for free app users, but to build a functioning business model. Simpleclub was already profitable before the seed funding. This isn't easy, especially in the edtech sector. This is exactly what helps us enormously given the current market situation, because we have reliable and rapidly growing revenue streams, allowing us to operate independently of external capital in the near future. Since the seed round, we've brought top talent from well-known companies such as Klarna, Zalando, Hello Fresh, and Free Now onto our team, creating a uniquely strong and competent infrastructure layer in the edtech sector."
said the co-founders Alexander Giesecke and Nicolai Schork.
“Monetization cracked”
Robert Wuttke, Founding Partner at 10x Founders, says about the current financing round:
"What convinced us about Simpleclub is its unique approach to the edtech sector: Compared to many other startups, Simpleclub has mastered monetization. Parents are not the main decision-makers, but the children themselves. They use Simpleclub voluntarily and ask their parents if they can pay for access. Furthermore, Simpleclub's technological setup enables it to expand into other countries very quickly. We believe that Simpleclub will become the global market leader for digital educational content in just a few years."
And Verena Pausder, Berlin-based startup investor and expert in digital education, says:
"When I invested in Simpleclub in 2015, they had just released their first app version and were a small team of 15 people. Since then, they've had a tremendous success story – Simpleclub has now become the most recognized educational brand for students and is used by thousands of teachers as a replacement for traditional teaching materials. The team now consists of over 150 employees, including didactics experts. This puts Simpleclub in a position to shake up the dusty school curriculum."
Next step: international expansion
Felix Klühr, Partner at HV Capital, added:
"We have been supporting Simpleclub since its seed round in 2020. The two founders have built the infrastructure in a smart and future-oriented way, so that Simpleclub is already as successful as few other young companies of its size: easily scalable and with a versatile business model that can also be applied to the B2B sector. Simpleclub is not a fad; it is here to stay, and we are pleased to continue supporting its development."
According to the company, two million students from fifth grade and up use the Munich-based startup's learning content every month to improve their academic performance. Teachers in Germany also use the content in their classrooms. To make learning support available to students in other countries, international expansion is now the next important step for Simpleclub.
