The Companies founded by Laurence Saunier and Marlena Hien sells nutritional supplements in the form of gummy bears to a female target audience. Bears with Benefits aims to use the advertising budget to further increase its brand awareness in German-speaking countries.
Laurence Saunier, co-founder of Bears with Benefits says:
"We're incredibly excited that TV will now give us even greater reach for our Femhealth platform. We offer women various beauty vitamin complexes for every day and every beauty need. We combine pharmaceutical research with naturalness and a positive and sustainable attitude to life. The advertising power of Prosiebensat.1 will also help us further break down the taboos surrounding topics like menstruation and menopause with our products. We're really looking forward to the moment when the first Bears with Benefits TV spot goes on air."
Three Munich startups among the four finalists
In the final of the pitch competition, the Grünwald-based startup beat Dr. Sam, a health platform for pets from Düsseldorf. The jury, consisting of CatchysCo-founder Magdalena Oehl, Sevenventures CCO Florian Weber and angel investor Johann Hansmann, voted 2-1 in favor of Bears with Benefits. Previously, the two Munich-based startups Happybrush and Nui Care eliminated in the semifinals.
Florian Weber, Managing Director and Chief Commercial Officer of Sevenventures, says:
"The participants at this year's Sevenventures Pitch Day were as diverse as the startup scene in Germany. We saw four completely different, yet outstanding presentations in their own way. All of them were purpose-driven companies that offer real added value to their respective target groups with their products and services. I warmly congratulate the Bears with Benefits team on their win! We at Sevenventures are very much looking forward to supporting them with our advertising power and media planning expertise and to making the brand even more well-known and profitable in the German-speaking region."
