The funding program aims to provide a hub for developers to bring technological innovations to the media more quickly. Media companies can submit existing problems to the Media Tech Lab, and developers will then build technical solutions for these problems. Bavaria's Media Minister Florian Herrmann said at the opening of the Tech Lab in Munich:
"Many media companies want to use innovative technologies, but need practical applications on which to build. The Media Tech Lab will be precisely this interface where developers meet the industry. Bavaria is investing in a compelling creative network to continue to be a pioneer for the future of media."
The Bavarian State Chancellery provides for the Media Lab Bayern In 2022, the company will provide €4.5 million in funding, €800,000 of which will go to the Tech Lab alone. €1.8 million of the total will be in funding that will go directly to the talented individuals and startups.
“Media Tech Lab aims to inspire developers for the media industry”
The Tech Lab is designed to provide developers with a space to develop new technical solutions for the media. Ideas for one-off IT projects and for a Tech Fellowship can be submitted. Funding of up to €50,000 per project is available. Lina Timm, Managing Director of Media Lab Bayern, says:
"Technologies are evolving rapidly, and the media industry must not only master the technological side of digital transformation, but also simultaneously create efficient workflows and new processes within the company. For the first time, the Media Tech Lab is aimed exclusively at developers and is intended to initiate projects for which there isn't yet time in everyday life – and at the same time, inspire developers to work in the media industry."
