Wolfgang Stelzle, CEO and founder of Reflekt.
© Reflect

Reflekt acquired by US company PTC

In the ten years since its founding, the Munich-based augmented reality startup Reflekt has developed into a leading international provider of augmented reality. The company has now been acquired by the US corporation PTC.

The Munich startup Reflekt enables companies to independently develop augmented and mixed reality applications without any programming knowledge. For example, with the Reflekt One solution, they can conduct remote maintenance or employee training virtually. A wide variety of devices, from VR headsets to smartphones, can be used. With Reflekt Remote, the Munich-based company also offers a solution for remote collaboration. With offices in Munich and San Francisco, the startup serves customers such as ABB, BASF, Bosch, Medtronic, and Siemens.

Now, the US corporation PTC has acquired both the IP and the brand of Reflekt. The software company offers technology platforms and solutions for various areas, from technical development, supply chain and manufacturing to sales and service. In 2015, PTC acquired the augmented reality platform Vuforia from chip manufacturer Qualcomm. With this solution, PTC – similar to the startup's offering – offers industrial companies the opportunity to train their employees, capture and share expert knowledge, and ensure product quality in production.

From Reflekt to Vuforia

"We've built a company that develops innovative products and has helped make AR mainstream in industrial companies. I'm excited to bring our many years of expertise and insights to the Vuforia business,"

says Wolfgang Stelzle, CEO and founder of Reflekt.

“AR has become a powerful and valued solution for employees in businesses and industries by modernizing training, remote collaboration, procedures, and quality assurance,”

explained Michael Campbell, EVP and General Manager Augmented Reality at PTC.

Individual Reflekt team members are now expected to join Vuforia. Stelzle himself is also moving to PTC. The Munich-based startup's products will no longer be available, as the company announced on its website.

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Maximilian Feigl

Maximilian Feigl has been reporting on the Munich startup ecosystem since 2020. The political scientist is particularly interested in deeptech topics.

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