The Wort & Bild publishing group is investing in the Munich-based startup Fittech Company. The young company rose to prominence through the Fittech Summit, a business conference that connects corporations, investors, and startups in the fitness and technology sectors.
"Health is our DNA. Sport and exercise are part of a healthy lifestyle. We believe that the Fittech industry will become even more closely integrated with the healthcare sector. With our commitment, we support the young, promising team around Natalia Karbasova. I personally live the model of entrepreneurial partnerships, and that's why Fittech's platform and network concept convinced me."
says Andreas Arntzen, CEO of the Wort & Bild publishing group.
Market relevant for healthcare system
Many of the new products from the fittech scene, such as smart blood glucose monitors, connected fitness mirrors, and AI coaches, can help users lead a healthier lifestyle. The potential of this market is also relevant for healthcare providers.
"We invest capital and media in young, interesting companies, contribute our know-how and network, and especially want to learn from others. With this strategy, we are opening up new, complementary business areas for the Wort & Bild publishing group and securing access to promising people and technologies,"
Arntzen continues.
The Fittech Company's most well-known product to date is the Fittech Summit, Europe's leading conference platform for fitness technology, the future, well-being, and healthy lifestyles. Since 2018, over 250 of the world's leading fitness, health, and tech visionaries have spoken here, attracting more than 3,000 attendees and viewers from over 45 countries. The next Fittech Summit will take place digitally from May 25-28, 2021.
Expanded portfolio and new business areas
"With the Fittech Summit, we have built an internationally recognized brand that has established itself as a hotspot for founders and decision-makers in the industry. Based on this event, we are now expanding our product portfolio and developing new business areas,"
so Natalia Karbasova, Co-Founder and CEO of Fittech Company. She continues:
“The collaboration with the Wort & Bild publishing group takes us a big step forward in the strategic positioning of the company.”
