With its end-to-end fundraising platform, Betterfront aims to replace existing technology offerings. To this end, the company has developed a suite of industry-specific data analytics that Connect fund managers' track records with their fundraising story The resulting overview should then enable managers to review and present their track record from a partner's perspective. Combined with a fundraising platform, users should then be able to raise capital from institutional investors more successfully and offer them a better experience.
"The private capital market has historically been a low-tech market, relying on Excel and data rooms. With more than 4,000 funds currently seeking to secure capital from institutional investors, fund managers who want to differentiate themselves from the competition and successfully close their next fund must leverage new technologies. The investment from HTGF, together with business angels, will enable us to accelerate product development and attract more clients."
leads Michel Geolier, CEO and co-founder of Betterfront.
Betterfront was founded in 2019 by Michel Geolier, a former investor at Siemens Fonds Invest. His co-founders Worathti Manosroi and Sergi Case complement his investment know-how with their expertise in product design and software engineering as well as their own Founder experiencesManosroi was co-founder and CTPO of the e-commerceStartup Combyne and Case gained experience as a software engineer at Check24.
Simon Math, responsible investment manager at High-Tech Gründerfonds, sees great potential:
"For us, the high added value for Betterfront's customers was an important factor in our investment decision. We look forward to accompanying this great and motivated team on their journey!"
Geolier adds:
"We are fortunate to have the support of professional investors and experienced founders so early in our journey. With the right partners at our side, Betterfront is well positioned to transform the investment technology market."
