A contribution from sce.de
Opportunities for established companies and startups in the media industry
Startups are shaking up the media business in Germany – and not just as competitors. More and more media companies, whether B2B or B2C, are investing in newly founded digital companies. In this way, they are further expanding their digital business models and bringing more innovation momentum to their companies.
And publishers and companies that do not want to invest financially can also benefit from startups: They are often pioneers when it comes to assessing digital market potential, bringing digital innovations to market quickly, and agilely developing new products in close contact with customers.
How can established companies specifically learn from startups? Which future-oriented business models do you use to meet customer needs in the media business?
And what forms of cooperation are available? How do strategic investments, ventures or even acquisitions work?
Find out at the startup conference…
…how startups develop business models for the media market of tomorrow
…how new founders assess market opportunities and potential
…which business development strategies and methods are suitable when
…how you can innovate your established business models and products
…how you can specifically cooperate with startups
…which management strategies and organizational structures you use to implement innovations
…how the Lean Startup approach works successfully in your company
…how to achieve a fast, agile market entry.
