Vitafy acquires nutritional supplement provider Bodylab, continuing the Munich-based nutrition startup's expansion strategy.
In December 2018, the Munich-based company raised funding from Cipio Partners and Venture Stars 10 million euros in fresh capital In January, the startup announced the acquisition of the women's fitness brand Gym QueenNow another fitness brand is following suit. Bodylab was founded in the Netherlands in 2004, but eventually developed a focus on the German market. Vitafy Managing Director and Co-Founder George Bader says:
"With Bodylab, we have gained one of the leading and highest-quality fitness nutrition brands for men, which optimally complements our brand portfolio. With Bodylab, we also want to be more strongly represented in the attractive bodybuilding segment in the future and see great growth potential here, both nationally and internationally."
“Convinced that we are ideally placed in the Vitafy Group with Bodylab”
The Bodylab Managing Directors Jeffrey Dunant and Gerd Michael Bovelet add:
"Vitafy, with its expertise in brick-and-mortar retail and operational know-how in e-commerce, offers us an ideal combination for future development. Therefore, we are convinced that we are ideally placed within the Vitafy Group with Bodylab and have laid the foundation for further growth. We look forward to continuing to support the company's future development, where our customers will benefit from the expanded product range and even better services."
