At the Augmented World Expo (AWE) Europe on October 19 and 20, 2017, you can experience AR and VR hands-on. The Munich-based AR company Re'flect together with the Bavarian Ministry of Economic Affairs brought the tech conference to Munich.
The Augmented World Expo (AWE) originally originated in Silicon Valley. But in mid-October, all signs in Munich are also pointing toward virtual and augmented reality. The industry is growing—as evidenced by the record investments of $2.3 billion in the global augmented and virtual reality market last year. In addition, major companies like Apple and Google are embracing the new technologies.
This is one of the reasons why the number of users is growing rapidly: from the automotive industry, traditional manufacturing, the entertainment sector, and retail. The trade fair aims to address all of these users and industries.
Bavaria’s Minister of Economic Affairs and Media, Ilse Aigner, is pleased that the trade fair is taking place in Munich because:
“The state of Bavaria offers excellent opportunities for startups and companies in new technologies such as augmented and virtual reality.”
This is what awaits the participants of the AWE
In addition to around 1,500 participants from Germany and abroad, more than 100 top-class speakers and a large number of well-known exhibitors are expected at AWE Europe.
The special feature of the AWE is the mix of conference and trade fair: Participants can learn more in lectures and panels and test the latest hardware and software solutions directly at the stands.
But how did the Expo founders come up with the idea?
“Munich is an excellent location for us, especially because the state capital is home to not only startups but also medium-sized businesses and larger corporations,”
Ori Inbar, co-founder of Augmented World Expo, explains the reasons for the decision to come to Munich. He adds:
“The various industries ensure a large audience and the entire user spectrum for augmented and virtual reality.”
