BayBG Bayerische Beteiligungsgesellschaft and Troi GmbH announce the successful completion of a financing round. With a seven-digit amount, the BayBG as a shareholder in the developer of project management software for agencies. The company will use the new capital for further product development and investments in sales and marketing.
The Munich-based startup has made a strong name for itself in recent years as a provider of standardized software solutions for advertising agencies, advertising producers, and architectural firms. Its current 12,000 users use the software for the entire project process—from project management and implementation to costing, resource planning, time tracking, and final project controlling.
“Troi speaks the language of agencies”
In addition to numerous small and medium-sized agencies, BBDO, one of the world's largest advertising agency networks, has been one of the Munich-based company's clients since 2015.
"With its target-group-oriented approach, Troi speaks the language of agencies and understands their processes intimately. At the same time, using Troi increases productivity by up to 25 percent, as a GfK study has calculated,"
explains BayBG investment manager Alexander Ullmann.
“With BayBG as our financial partner, we can achieve our ambitious growth target,”
said the startup’s managing director, Jörg Rahmer.
