Most startups don't last long because the supposed customers don't buy their products. At the weekend workshop "Lean Startup Machine," participants will expose their misconceptions and learn how to systematically adapt their offerings to the market.
Few startups make it from an idea to a thriving company. The majority of founders learn only late in life that their customers behave differently than they had expected based on market research and their own experience.
At the Lean Startup Machine Workshop from November 25 to 27 Founders, professionals, and anyone interested can test their own ideas and learn the basics of the methodology. Together with around 100 other participants, they will be trained in the Lean Startup methodology by subject matter experts and a group of experienced mentors.
Better engage the customer
Only about a fifth of the time is spent on theory. Each team spends most of its time with its own customers, gathering "evidence" that they would actually buy their product. In the competition between teams, the winner is the one who can best identify their own customers and actually prove this through sales successes such as pre-orders.
The “Lean Startup” method, which originated in the startup scene, has also gained importance for existing companies in recent years. According to a study by Startup Genome Project fail 74 % because their products do not find enough customers.
“Many founders and innovators in established companies love their idea so much that they take too late to get interested in the most important decision-maker – the customer.”
describes Ralf Westbrock from str84wd Products. His colleague Thomas Hartmann adds:
"A pleasing number of startups and established companies are already engaging their customers through surveys. However, customers often behave differently later on. This weekend, we'll show you why this is the case and how to better engage customers."
