Munich Startup: What problem do you offer a solution for?
Lukas von Eyb, co-founder of Neuroblends: Many people resort to coffee, energy drinks, sweets or alcohol in their hectic everyday lives to cope with tiredness, stress or social situations. Neuroblends It was developed to offer better, more conscious and healthier alternatives here.
There are three Varianten:
- Sharp for focus & concentration: The better alternative to sugary, high-calorie and unhealthy energy drinks or excessive coffee consumption, which leads to nervousness or restlessness in many people.
- Relax for peace & relaxation: A conscious ritual for relaxed moments in hectic everyday life and a better alternative to unhealthy stress habits such as sweets, nicotine or strong relaxation aids with side effects.
- Vibe for conviviality and good vibes: An alcohol-free aperitif for social occasions. Vibe provides a feeling of relaxation and good cheer without alcohol and without the typical side effects.
All our drinks contain neither sugar nor calories or artificial sweeteners. We sweeten naturally with stevia.
Munich Startup: What can you do as of today?
Lukas von Eyb: Neuroblends combines modern neuroscience with naturally delicious taste. Our drinks blend natural plant extracts, nootropics, adaptogens, and vitamins such as ashwagandha, L-theanine, mango leaf, saffron, Panax ginseng, and lemon balm. These are ingredients whose positive effects on body and mind have been scientifically studied. We believe that by 2026, refreshment, function, and healthy ingredients no longer have to be mutually exclusive. Neuroblends bridges this gap perfectly.
Our recipes were developed in Switzerland in collaboration with scientists, beverage technologists, and raw material experts, and iterated over many months. We tested hundreds of combinations of plant extracts until we had three drinks that combine function, taste, and naturalness.
Everyday stress as a starting-up impulse
Munich Startup: What triggered the founding?
Lukas von Eyb: Oliver and I have known each other since childhood, from the schoolyard through university and work, right through the ups and downs of modern adult life. At some point, we both got caught in a whirlwind that many know all too well: packed schedules, appointments every minute, constant pressure to perform, too little sleep, and hardly any time to switch off.
Like so many others, we tried to compensate in our daily lives. Coffee or energy drinks in the morning to stay productive. The effect rarely lasted long, and the subsequent energy crash was all the worse. After work, an after-work drink, or a glass of wine in the evening to unwind. But even small amounts of alcohol took their toll: poor sleep, a heavy head the next day, and reduced mental clarity.
Supplements also failed to convince us. Powders, capsules, or drops were impractical for everyday life: unclear dosage, questionable combinations, and extra effort. That's precisely when we realized what was missing: not another to-do, but a simple, reliable ritual. A ready-to-drink beverage where the effect, dosage, and combination are already sensibly coordinated.
So we started developing it ourselves – together with a team of scientists, beverage technologists, and food chemists from Switzerland. We tested hundreds of different plant extracts, their combinations and synergies, and went through countless iterations. Our goal was to create formulas that combined three things: noticeable function, refreshing taste, and high-quality ingredients.
The result is three functional drinks For typical situations in modern everyday life. Drinks that don't overstimulate, but support. Exactly when you need them most.
Challenges as part of the process
Munich Startup: Was there ever a moment when you thought about giving up?
Lukas von Eyb: Like many startups, we also experienced moments when things were significantly more complicated than expected. Product development, regulation, raw materials, and production are particularly complex in the field of functional beverages.
There were phases with many iterations, tests, and adjustments. But these steps were precisely what was needed to develop a product we can truly stand behind today. In retrospect, these challenges were more a part of the process than a reason to give up.
Neuroblends was launched in 2025 by Lukas von Eyb and Oliver Kremer founded and is based in Pullach im Isartal.
Lukas von Eyb holds an MBA from Imperial College London and has over seven years of experience in sales and leadership roles at Amazon. He is currently also Head of Sales at a scaleup.
His co-founder Oliver Kremer is a consultant and serial founder.
Munich Startup: How would you know in a year that you're on the right track?
Lukas von Eyb: A good sign for us would be if Neuroblends became a regular part of many people's everyday lives. If customers say: "I drink Sharp for long workdays, Relax to unwind during breaks or after work, and if I don't want to drink alcohol in the evening, I toast with a glass of Vibe."
When our drinks are naturally integrated into these everyday situations, then we know that we are solving a real problem.
Munich lifestyle fits the brand Neuroblends
Munich Startup: Would you start a business in Munich again, and why?
Lukas von Eyb: Yes, absolutely. Munich offers a very high quality of life, a strong startup scene, and access to talented people from many fields – from technology to design and science. Furthermore, the city is a great fit for the Neuroblends brand: an active, modern lifestyle with a focus on health, performance, and balance.
Munich Startup: Focus or diversification?
Lukas von Eyb: Especially in the beginning, a clear focus is crucial. Our current focus is on establishing Neuroblends as a category for functional mental drinks and raising awareness of our three core products.
Diversification only makes sense once this foundation is truly strong. Therefore, our current motto is: focus first – growth later.
