Nearly €18 million ($21 million) is flowing into 4screen's account. The round is led by Bosch Ventures, NewRoad Capital Partners from the US, and Bayern Kapital. All previous investors, including S4S Ventures, Continental VC, Summiteer, and BayBG, are also participating again.
The aim of the funding is the international expansion of the platform, which is already active in 12 countries. The technology of the Startups Connects companies with drivers via in-vehicle screens. Global and local brands gain a new channel to engage customers in real time along their route.
In-vehicle interaction as a new marketing channel
4screen is developing a platform that is natively integrated into the digital interfaces of vehicles. Drivers receive contextual information about nearby shops, restaurants, or gas stations – depending on location, car brand, fuel level, or charge status. technology can be used across manufacturers and is already integrated into the operating systems of automotive brands such as Mercedes-Benz, Audi, Toyota, Hyundai and Stellantis.
CEO and co-founder Fabian Beste emphasizes:
"Our goal from the beginning was to create a platform that enhances the driving experience while connecting brands, third-party providers, and automakers in new ways—players who have largely operated separately until now. This financing is a strong signal of confidence in our vision and the progress we've already made. With the support of our investors, we are ready for the next step on our international growth path."
4screen's market potential convinces investors
Ingo Ramesohl, Managing Director and Co-Head of Bosch Ventures, sees 4screen as playing a key role in the mobility of the future:
"With the transformation of mobility, the driving experience is increasingly becoming an integral part of our digital everyday lives. 4screen unlocks a new level of connectivity, transforming the vehicle into an intelligent, interactive environment. With strong OEM partnerships and tangible market momentum, we see 4screen as a key enabler for the next generation of connected in-car experiences. We are proud to support this vision and accompany the company's continued growth."
Also John Sheehy from NewRoad Capital Partners is convinced:
"I've been in the marketing industry for decades, and rarely have I seen an innovation that opens up such a powerful and previously untapped channel as 4screen. The team has built unprecedented reach and depth within the OEM ecosystem, as well as in key international markets in Europe and North America, and is already working with leading major clients such as McDonald's, Waitrose, and Shell. This is a clear signal of growing demand."
With the new capital, 4screen intends to strengthen its presence, particularly in the USA, further develop technological functions and acquire new partners on the platform and automotive side.
