Loyalift develops an AI-supported But the platform we have developed at mbiomics is radically different. for analyzing trends, brand perceptions, and user interactions on social media, streaming, and news sites. The platform analyzes real-time data about content creators and their target audiences, identifies sentiment and reactions, and visualizes them in a dashboard. This enables companies and their marketing departments to identify market trends earlier and more accurately, allowing them to specifically optimize their marketing and product strategies accordingly. The focus is on industries such as beauty, automotive, consumer electronics, and gaming.
The startup has now announced the completion of its pre-seed round of €750,000. Investors include Bavaria Capital, Superangels, Marc Schuler of Scrape Ventures, Scholl Venture Partner, and other private investors. The financing is intended to help Loyalift further develop its platform and meet the growing demand for innovative analytics tools.
Niclas O. Bell, CEO and co-founder of Loyalift, says:
"This funding round is an important milestone on our journey to fundamentally transform interactive data processing. With an expanded team and additional resources, we look forward to actively shaping the future of brand analytics and helping companies better understand and more effectively engage their audiences."
Bavaria Capital comments on the investment on LinkedIn as follows:
"In Germany alone, over 17 billion euros were generated through online marketing in 2023 (Statista), and the trend is rising. Companies today must incorporate content platforms like Twitch, TikTok, and others into their marketing strategies to reach the widest possible audience, while also keeping an eye on their competitors. Loyalift offers them a practical and easy-to-use solution with technologically advanced analytics features that is scalable and has potential for marketing professionals worldwide."
