As part of this global collaboration, STEM the first partner platform for the solutions of Celonis in marketing and media. The Munich Decacorn already cooperates with leading companies in areas such as finance, customer service, and supply chain management. The goal is to create a network of major independent software vendors that help companies increase their efficiency and achieve better business results.
Identify optimization potential
This enables companies to identify operational inefficiencies in media planning and buying while streamlining their processes and collaboration with internal stakeholders and agencies. They can also reduce approval and campaign activation time, while minimizing errors and manual tasks in ad campaign management, such as incorrect data entry or budget allocations. The platform also helps identify optimization opportunities that increase profit, revenue, and green line value.
The partnership will also expand MINT's existing capabilities to help clients optimize their advertising workflow, budget utilization, increase media performance, and improve overall ROI through centralized data management, automation in the media activation process, advanced reporting capabilities, and AI-powered budget allocation recommendations.
Powerful toolset for all customers
Marc Kinast, VP Corporate Development at Celonis, explains:
"Our goal is to support companies in their pursuit of operational excellence across all areas by partnering with leading providers in their respective fields. With the mission to cover the entire advertising workflow, MINT will provide its customers with process intelligence from Celonis."
And Lorenzo Larini, CEO of MINT, adds:
"We are delighted to partner with Celonis as their first partner in the media and advertising space—and to work together toward our goal of improving the efficiency of businesses worldwide. By combining our innovative ARM solution with Celonis's process intelligence platform, we are creating a powerful toolset. Leveraging the most advanced AI and automation technologies available today, this will revolutionize the way companies optimize their marketing and media operations."
