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Fewer celebrities, more content: Day 1 of Bits & Pretzels 2024

For the 11th time, Bits & Pretzels brings together founders, investors, industry leaders, and other startup enthusiasts. And anyone worried that the format might seem a bit dated after all these years can rest assured – because compared to previous editions, Bits & Pretzels has changed quite a bit. We share our impressions from the first day of the fair.

September 29, 2024 5 min reading time

Bits & Pretzels 2024
Instead, Bits founders Bernd Storm, Andreas Bruckschlögl, and Felix Haas took the time to kick off their event by talking about this year's Bits & Pretzels motto: "Kickstart Europe." Their goal for the next three days, the three explained, is not only to demonstrate how great the European startup ecosystem already is, but also to unlock further potential and "send a wave of energy through Europe." To illustrate this, they invited representatives from Estonia, France, and Bulgaria – three of this year's twelve country partners – to the stage. Afterwards, three startups (Kiud from Estonia, Evrotrust from Bulgaria, and Faircado from Berlin) were given the opportunity to pitch their ideas to the conference attendees. The founders also explained further changes to the Bits concept: Two additional events will take place on the second day of the conference, intended to attract more guests to the Munich trade fair. The Investor Summit brings together around 1,500 investors, and the CXO Summit brings around 300 corporates and medium-sized businesses to Bits & Pretzels – more than ever before. And the audience is also larger than ever: After the targeted 5,000 tickets were sold out seven weeks before the event, the organizers decided to increase the limit to 7,500 participants – from a total of 70 countries, as the organizers emphasize. (Image: Munich Startup)
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