Bye-bye-toe: No chafing, no pinching, and reinforcement in all the right places: That's what Bye Bye Toe's briefs promise their wearers. With soft padding in the middle of the briefs, the so-called camel toe is supposed to be a thing of the past. Founder Marie Mueller told us how the idea came about, how the finances are doing, and what her participation in "Die Höhle der Löwen" (The Lion's Den) has changed. In the interview she says:"[...]after the broadcast and the media response, it's a whole new level and I've also been able to reach completely new target groups." (Image: Bye Bye Toe)