Gutfeel: The Munich-based startup Gutfeel offers B2C companies digital testing with the Generation Z market, allowing customers to launch quickly and cost-effectively. The idea came from a student project for which the team won the Strascheg Award in 2021. In 2023, Gutfeel was officially founded by Dominik Grauer and Marius Greubel (right) with an Exist scholarship. "We conduct market research with Generation Z via app. This increasingly important target group is very difficult and underrepresented to reach through conventional market research solutions.", explains Marius Greubel in the interview. (Photo: Gutfeel)