Good: The Munich-based startup Guud was founded in 2021 by Alina Friedrichs and Susanna Mur. The founders want to inspire people to adopt a sustainable lifestyle and be conscious consumers. To this end, they have created a benefit card for company employees that allows them to shop at 10,000 sustainable locations. In an interview, Susanna Mur explains:“We check all of our more than 10,000 acceptance points against 30 ESG criteria – so companies can be sure that the credit is truly flowing to sustainable places.” (Image: Guud)