{"id":92610,"date":"2023-07-08T09:57:00","date_gmt":"2023-07-08T07:57:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=92610"},"modified":"2023-07-07T11:08:55","modified_gmt":"2023-07-07T09:08:55","slug":"bitkom-study-those-who-cooperate-with-startups-benefit","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/92610\/bitkom-study-those-who-cooperate-with-startups-benefit\/","title":{"rendered":"Bitkom study: Those who cooperate with startups benefit"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Although only three out of ten companies in Germany (29 percent) cooperate with tech startups, 91 percent of them say that their expectations of the collaboration have been met. For 42 percent, they have been somewhat met, for 39 percent, they have been completely met, and for ten percent, they have even been exceeded. Only two percent said <a href=\"https:\/\/www.bitkom.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bitkom<\/a>-survey that their expectations were not met at all.<\/p>\n\n\n\n<p>94 percent felt the <a href=\"\/en\/83806\/creating-corporate-culture-through-thoughtful-recruiting\/\">Corporate culture<\/a> of startups as inspiring; 84 percent were able to improve their technological expertise, 55 percent gained new customers and opened up markets. 34 percent said they improved their product through the collaboration, and 24 percent poached employees from the startup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startups in cooperation reliably<\/h2>\n\n\n\n<p>Common misconceptions about startups have also proven unfounded in practice: 70 percent of respondents say they are reliable in their collaborations. Furthermore, 63 percent believe that the partners complemented each other very well due to their different strengths and weaknesses.<\/p>\n\n\n\n<p>Only three in ten companies (29 percent) do not want to cooperate with startups again. The two-thirds of companies (67 percent) that have not yet cooperated with startups cite a lack of contact with startups (51 percent) or the budget (47 percent) as the main reasons. 44 percent stated that they do not have the time to cooperate with young companies (44 percent). Around a third have no specific project (35 percent) or view startups as competitors rather than partners (32 percent). A quarter (23 percent) generally see no added value in a collaboration.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Companies that cooperate with startups draw positive conclusions. The startups&#039; corporate culture and technological expertise are particularly inspiring. These are the results of a survey of 602 German companies commissioned by the digital association Bitkom.<\/p>","protected":false},"author":42,"featured_media":92612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1],"tags":[273,157],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitkom-Studie: Wer mit Startups kooperiert, profitiert - Munich Startup<\/title>\n<meta name=\"description\" content=\"Unternehmen, die mit Startups kooperieren, ziehen dazu eine positive Bilanz. Das zeigt eine Befragung des Digitalverbands Bitkom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/92610\/bitkom-study-those-who-cooperate-with-startups-benefit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom-Studie: Wer mit Startups kooperiert, profitiert - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Unternehmen, die mit Startups kooperieren, ziehen dazu eine positive Bilanz. Das zeigt eine Befragung des Digitalverbands Bitkom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/92610\/bitkom-study-those-who-cooperate-with-startups-benefit\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-08T07:57:00+00:00\" \/>\n<meta name=\"author\" content=\"Saskia Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saskia Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/\",\"url\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/\",\"name\":\"Bitkom-Studie: Wer mit Startups kooperiert, profitiert - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg\",\"datePublished\":\"2023-07-08T07:57:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5\"},\"description\":\"Unternehmen, die mit Startups kooperieren, ziehen dazu eine positive Bilanz. Das zeigt eine Befragung des Digitalverbands Bitkom.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"kooperieren\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bitkom-Studie: Wer mit Startups kooperiert, profitiert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5\",\"name\":\"Saskia Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g\",\"caption\":\"Saskia Doll\"},\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/doll\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bitkom study: Those who cooperate with startups benefit - Munich Startup","description":"Companies that cooperate with startups draw a positive conclusion, according to a survey conducted by the digital association Bitkom.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/92610\/bitkom-study-those-who-cooperate-with-startups-benefit\/","og_locale":"en_US","og_type":"article","og_title":"Bitkom-Studie: Wer mit Startups kooperiert, profitiert - Munich Startup","og_description":"Unternehmen, die mit Startups kooperieren, ziehen dazu eine positive Bilanz. Das zeigt eine Befragung des Digitalverbands Bitkom.","og_url":"https:\/\/cms.munich-startup.net\/en\/92610\/bitkom-study-those-who-cooperate-with-startups-benefit\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2023-07-08T07:57:00+00:00","author":"Saskia Doll","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Saskia Doll","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/","url":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/","name":"Bitkom study: Those who cooperate with startups benefit - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg","datePublished":"2023-07-08T07:57:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5"},"description":"Companies that cooperate with startups draw a positive conclusion, according to a survey conducted by the digital association Bitkom.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg","width":2400,"height":1600,"caption":"kooperieren"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/92610\/bitkom-studie-wer-mit-startups-kooperiert-profitiert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Bitkom-Studie: Wer mit Startups kooperiert, profitiert"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/a297bffde6879f56c9ff7b04d9af60b5","name":"Saskia Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cbbe2dd459d277864bc6c7477d0bdf8?s=96&d=blank&r=g","caption":"Saskia Doll"},"url":"https:\/\/cms.munich-startup.net\/en\/author\/doll\/"}]},"og_image":[{"width":2400,"height":1600,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2023\/07\/antonio-janeski-CHVTt0aGbx0-unsplash.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1688720938:33","_edit_last":"33","_yoast_wpseo_focuskw":"kooperieren","_yoast_wpseo_metadesc":"Unternehmen, die mit Startups kooperieren, ziehen dazu eine positive Bilanz. Das zeigt eine Befragung des Digitalverbands Bitkom.","_yoast_wpseo_linkdex":"68","_thumbnail_id":"92612","wbounce_status":"default","_yoast_wpseo_primary_category":"5634","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"30","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"2","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/92610"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=92610"}],"version-history":[{"count":3,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/92610\/revisions"}],"predecessor-version":[{"id":92618,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/92610\/revisions\/92618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/92612"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=92610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=92610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=92610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}