{"id":87746,"date":"2022-12-12T17:15:00","date_gmt":"2022-12-12T16:15:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=87746"},"modified":"2022-12-12T15:18:06","modified_gmt":"2022-12-12T14:18:06","slug":"greenforce-secures-13-million-euros","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/87746\/greenforce-secures-13-million-euros\/","title":{"rendered":"Greenforce secures 13 million euros"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Greenforce offers vegan alternatives for meat, eggs, fish, milk and <a href=\"\/en\/85466\/this-is-what-the-vegan-white-sausage-from-greenforce-tastes-like\/\">White sausages<\/a> According to the company&#039;s own information, data from the <a href=\"https:\/\/www.iriworldwide.com\/de-de\" target=\"_blank\" rel=\"noreferrer noopener\">Market research institute IRI<\/a>that Greenforce is the fastest-growing brand in the meat alternative sector, with 52 percent absolute market share growth over the past twelve months. The two CEOs <strong>Thomas Isermann <\/strong>and <strong>Hannes-Benjamin Schmitz<\/strong> name the offer of their <a href=\"\/en\/startups\/greenforce-future-meat-fish-gmbh\/\">Company<\/a> &quot;Basically a complete solution for plant-based nutrition from breakfast to dinner.&quot; The managing director duo cites their online community as a key success factor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;We communicate intensively with our customers and therefore know exactly what they want. Our customers are involved in product development, and the direct feedback helps us with our strategic retail expansion. This has convinced both existing and new investors to join us on the Greenforce journey, and we are very proud of that.&quot; <\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Greenforce: \u201cThe products are also simply a highlight in terms of taste\u201d<\/h2>\n\n\n\n<p>The investors include Baywa, several board members and representatives of the biotechnology company Biontech and Holger Beeck, former German head of McDonald&#039;s. <strong>Holger Beeck <\/strong>says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;Greenforce understands that in this highly competitive market, it&#039;s all about asserting itself in multiple categories to avoid being pushed out by brand giants. The enormous growth within the company&#039;s young history speaks for itself. Furthermore, the products are simply a highlight in terms of taste.&quot;<\/p><\/blockquote>\n\n\n\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Greenforce plans to use the \u20ac13 million it has raised to further expand its product portfolio. The Munich-based food tech startup offers vegan substitutes for animal products.<\/p>","protected":false},"author":26,"featured_media":78300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[52,4750,2538,4207],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenforce sichert sich 13 Millionen Euro - Munich Startup<\/title>\n<meta name=\"description\" content=\"Greenforce will mit den eingeworbenen 13 Millionen Euro sein Portfolio ausbauen. Das Startup bietet veganen Ersatz f\u00fcr tierische Produkte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/87746\/greenforce-secures-13-million-euros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenforce sichert sich 13 Millionen Euro - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Greenforce will mit den eingeworbenen 13 Millionen Euro sein Portfolio ausbauen. Das Startup bietet veganen Ersatz f\u00fcr tierische Produkte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/87746\/greenforce-secures-13-million-euros\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T16:15:00+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/87746\/greenforce-sichert-sich-13-millionen-euro\/\",\"url\":\"https:\/\/cms.munich-startup.net\/87746\/greenforce-sichert-sich-13-millionen-euro\/\",\"name\":\"Greenforce sichert sich 13 Millionen Euro - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/87746\/greenforce-sichert-sich-13-millionen-euro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/87746\/greenforce-sichert-sich-13-millionen-euro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz.jpg\",\"datePublished\":\"2022-12-12T16:15:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Greenforce will mit den eingeworbenen 13 Millionen Euro sein Portfolio ausbauen. 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