{"id":87673,"date":"2022-12-08T09:00:00","date_gmt":"2022-12-08T08:00:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=87673"},"modified":"2024-06-17T09:44:42","modified_gmt":"2024-06-17T07:44:42","slug":"air-up-production-austria","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/87673\/air-up-production-austria\/","title":{"rendered":"Air Up relocates production of Tritan bottles to Austria"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Air Up is relocating the new production of its Tritan bottles to Austria. This move continues the Munich-based company&#039;s nearshoring process, which has repeatedly faced criticism for the lack of sustainability surrounding its pods and bottles in the past. The Air Up website states:  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;We originally started with production in China because, as a startup, we had few contacts and a production volume that was too small for European partners. From the very beginning, however, two things were very important to us: bringing our products closer to customers as quickly as possible and reducing our footprint accordingly.&quot;<\/p><\/blockquote>\n\n\n\n<p>The opening of a Tritan bottle production facility in Kremsm\u00fcnster, Austria, together with Greiner Packaging is one step toward this goal. According to the company, Greiner uses 100 percent renewable energy for this in Kremsm\u00fcnster. Air Up continues to source Tritan, a type of plastic, from the USA. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Air Up: Further steps in planning <\/h2>\n\n\n\n<p>As a further step in the Munich-based company&#039;s sustainability agenda, the opening of a steel bottle production facility in Germany is planned for next year. By the end of 2023, 90 percent of the pods and a large portion of the bottles are to be produced in Europe. <\/p>\n\n\n\n<p>The company, founded in 2018, has developed a drinking system that gives water a specific taste through scent alone. The Air-Up bottles utilize a trick: retronasal smelling through the mouth. An idea that&nbsp;<a href=\"\/en\/67945\/18-million-euro-pepsi-joins-air-up\/\">Pepsi<\/a>, the Hollywood actors&nbsp;<a href=\"\/en\/81645\/air-up-ashton-kutcher-and-mila-kunis-invest-in-drinks-startup\/\">Ashton Kutcher and Mila Kunis<\/a>&nbsp;and the TV investors Frank Thelen and Ralf D\u00fcmmel have already invested.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>By relocating production to Austria, the Munich-based startup aims to have a large proportion of its bottles and 90 percent of its pods produced in Europe by the end of 2023. <\/p>","protected":false},"author":24,"featured_media":87697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[3856,83],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air up verlagert Teil seiner Produktion nach \u00d6sterreich - 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