{"id":85992,"date":"2022-09-27T09:12:00","date_gmt":"2022-09-27T07:12:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=85992"},"modified":"2022-10-05T11:22:57","modified_gmt":"2022-10-05T09:22:57","slug":"these-munich-startups-count-celebrities-among-their-investors","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/85992\/these-munich-startups-count-celebrities-among-their-investors\/","title":{"rendered":"These Munich startups count celebrities among their investors"},"content":{"rendered":"<div class=\"entry-content\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1.jpg\"><img decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-1200x801.jpg\" alt=\"Air up\" class=\"wp-image-65792\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-1200x801.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-600x400.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-768x512.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-1536x1025.jpg 1536w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-2048x1366.jpg 2048w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-880x587.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/10\/airup_Produktfoto_4-1-440x294.jpg 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>The list of investors of <a href=\"\/en\/startups\/air-up\/\">Air Up<\/a> has received a particularly glamorous addition this spring: Since April, Ashton Kutcher and Mila Kunis have held one percent of the Munich-based beverage startup. This stake is a significant advantage for Air Up&#039;s expansion plans in the USA. This was recently demonstrated when <a href=\"https:\/\/www.tiktok.com\/@carrieberkk\/video\/7144484233388559659?is_from_webapp=v1&amp;item_id=7144484233388559659\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Kardashian was seen with a bottle of Air Up<\/a> \u2013 while filming a commercial with Ashton Kutcher for Peloton, another of his startup investments. (Photo: Air Up)<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2.jpg\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2-1200x800.jpg\" alt=\"Sushi Bikes\" class=\"wp-image-51351\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2-1200x800.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2-600x400.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2-768x512.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2-880x587.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/07\/SUSHI-Bikes_2-440x293.jpg 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>With Joko Winterscheidt, Andreas Weinzierl has not only an investor but also a co-founder for his startup <a href=\"\/en\/startups\/sushi-bikes\/\">Sushi Bikes<\/a> found. With their product, the entrepreneurs want to kill three birds with one stone. An affordable electric bike, which at \u20ac999 is significantly cheaper than competing products, combined with the pared-down aesthetics of a fixie bike (single-speed bike) and a lightweight and compact battery whose performance is geared towards urban conditions. Joko Winterscheidt explains the name: &quot;Who doesn&#039;t immediately think of SUSHI when they think of e-bikes? One rolls, the other is a roll. That&#039;s why we came up with the perfect, albeit somewhat quirky, name from the Asian restaurant: Sushi Bikes \u2013 this is how we roll.&quot; (Photo: Sushi Bikes)<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz.jpg\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-1200x800.jpg\" alt=\"Greenforce\" class=\"wp-image-78300\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-1200x800.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-600x400.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-768x512.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-1536x1024.jpg 1536w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-2048x1365.jpg 2048w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-880x587.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/12\/GREENFORCE_Thomas-Isermann-Hannes-Benjamin-Schmitz-440x293.jpg 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>Joko Winterscheidt, second: The entertainer is now known for his startup investments, and another Munich startup was also able to convince him. <a href=\"\/en\/startups\/greenforce-future-meat-fish-gmbh\/\">Greenforce<\/a> produces vegan meat and milk substitutes and is constantly making headlines \u2013 most recently with a vegan white sausage. In addition to Winterscheidt, other prominent investors have invested in the startup, including Bayern Munich players Thomas M\u00fcller and Michael K\u00e4fer. (Photo: Greenforce)<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma.jpg\"><img decoding=\"async\" width=\"1200\" height=\"829\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-1200x829.jpg\" alt=\"Cookie\" class=\"wp-image-66527\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-1200x829.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-600x415.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-768x531.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-1536x1061.jpg 1536w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-880x608.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma-440x304.jpg 440w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/11\/Kekz_Carl-Taylor_Peter-Maffay_Adin-Mumma.jpg 2000w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>The Munich startup <a href=\"\/en\/day\/cookie\/\">Cookie<\/a> is developing a wireless headphone system for children. This concept enabled the founders to bring Peter Maffay on board as an investor and strategic partner. Regarding his involvement, the Tabaluga inventor explained: &quot;Kekz solves a problem that probably every family traveling with children is familiar with. The idea of a distraction-free entertainment option, almost reminiscent of analog times, immediately excited us. I&#039;m very much looking forward to working with Carl and Adin.&quot; (Photo: Kekz)<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo.jpg\"><img decoding=\"async\" width=\"1200\" height=\"529\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo-1200x529.jpg\" alt=\"Alyne\" class=\"wp-image-20373\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo-1200x529.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo-600x265.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo-768x339.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo-880x388.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2017\/02\/Alyne-Team-Photo-440x194.jpg 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>The Munich-based Regtech startup <a href=\"\/en\/startups\/alyne-gmbh\/\">Alyne<\/a> aims to make technology risk management more cost-effective and, above all, simpler for highly regulated industries like the financial sector. Their solution was able to attract celebrity investor Carsten Maschmeyer\u2014without having to appear on the TV show &quot;Die H\u00f6hle der L\u00f6wen&quot; (The Lion&#039;s Den). For Maschmeyer, the investment certainly paid off: Alyne was acquired by technology provider Mitratech last year. (Photo: Alyne)<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst.jpg\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-1200x800.jpg\" alt=\"Carsten Maschmeyer invests in Reinvent\" class=\"wp-image-62735\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-1200x800.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-600x400.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-768x512.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-1536x1024.jpg 1536w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-2048x1365.jpg 2048w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-880x587.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/reINVENT_Managing-Directors_Uhde_Stieghorst-440x293.jpg 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>Also at <a href=\"\/en\/startups\/reinvent-innovation-gmbh\/\">Reinvent<\/a> Carsten Maschmeyer demonstrated the right instinct: When he joined the construction and real estate software provider in the summer of 2020 with his venture capital fund Alstin Capital, he declared: &quot;Reinvent is Alstin Capital&#039;s first proptech investment \u2013 and it is already revolutionizing the construction industry.&quot; Two years later, the exit followed: The Bremen-based wholesaler GC Group acquired a majority stake in Reinvent in June 2022, and all shareholders except the founders are said to have sold their shares to him for a double-digit million sum. (Photo: obs\/ALSTIN Capital\/Annett von Loeffelholz)<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics.png\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-1200x675.png\" alt=\"Kea Robotics\" class=\"wp-image-69796\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-1200x675.png 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-600x338.png 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-768x432.png 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-1536x864.png 1536w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-2048x1152.png 2048w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-880x495.png 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/03\/Kea-Robotics-440x248.png 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>Another \u201clion\u201d could <a href=\"\/en\/day\/kea-robotics\/\">Robco<\/a> (formerly Kea Robotics) also made a strong impression, also without a TV appearance: Frank Thelen joined the Munich-based company in June 2021 with his investment firm Freigeist Capital. The startup develops cost-effective small robots for medium-sized manufacturing companies. The Munich-based company calls this Robotics-as-a-Platform.<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3.jpg\"><img decoding=\"async\" width=\"1200\" height=\"858\" src=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-1200x858.jpg\" alt=\"Smartlane\" class=\"wp-image-79008\" srcset=\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-1200x858.jpg 1200w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-600x429.jpg 600w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-768x549.jpg 768w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-1536x1098.jpg 1536w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-2048x1463.jpg 2048w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-880x629.jpg 880w, https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2022\/01\/Gruenderteam-Smartlane_3-440x314.jpg 440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>Another Munich-based startup that Frank Thelen invested in without appearing on the TV show is Smartlane. The company offers a comprehensive solution for logistics processes that automates transport planning and control, thereby contributing to cost and time savings. Frank Thelen explained when he joined in 2019: &quot;We became aware of Smartlane through Baystartup, and after Air Up, Smartlane is already the second company in our portfolio to be supported by Baystartup. We greatly value the partnership with Baystartup and hope to continue getting to know interesting and promising founding teams through the program in the future and, of course, to help the joint startups we have already partnered with achieve sustainable success and growth.&quot;<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Many investors bring not only money and contacts, but also a name that almost automatically attracts attention. These Munich startups can boast of having convinced such celebrity investors.<\/p>","protected":false},"author":33,"featured_media":51351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[3411],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diese M\u00fcnchner Startups z\u00e4hlen Promis zu ihren Geldgebern - Munich Startup<\/title>\n<meta name=\"description\" content=\"Film, Musik und Fernsehen \u2013 diese acht M\u00fcnchner Startups k\u00f6nnen sich r\u00fchmen, Promi-Investoren von sich \u00fcberzeugt zu haben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/85992\/these-munich-startups-count-celebrities-among-their-investors\/\" \/>\n<link rel=\"next\" href=\"https:\/\/cms.munich-startup.net\/85992\/diese-muenchner-startups-zaehlen-promis-zu-ihren-geldgebern\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diese M\u00fcnchner Startups z\u00e4hlen Promis zu ihren Geldgebern - 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