{"id":8509,"date":"2016-03-02T11:45:00","date_gmt":"2016-03-02T10:45:00","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=8509"},"modified":"2016-03-02T11:45:00","modified_gmt":"2016-03-02T10:45:00","slug":"dating-ade-mazel-changes-direction","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/","title":{"rendered":"Goodbye dating: mazel changes direction"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Until recently, <a href=\"\/en\/ecosystem\/mazel\/\">mazel <\/a>as the anti-Tinder app. Now the Munich-based founding team is surprising everyone with a change of strategy: Dating no longer plays a role for the startup. <\/strong><\/p>\n<p>Market analyses have shown that limiting the topic to dating would have been unlikely to be successful. Instead, the focus in the future should be on getting to know one&#039;s existing circle of friends better.<strong><br \/>\n<\/strong><\/p>\n<p>Even though dating is no longer a topic on mazel, the mini-games planned from the beginning remain. Users gain information about their friends and reveal something about themselves. According to the founders, there are no limits to the type of information: from your biggest secret to your favorite book, anything is possible. Depending, of course, on how much your friends are willing to share about themselves.<\/p>\n<h3>Is an investor in the Big Apple biting?<\/h3>\n<p>Otherwise, the news regarding the change in direction remains somewhat cryptic. The founders don&#039;t seem to want to go into too much detail yet, but they do announce a grand vision. They will reveal only this much: Founders Moe and Steffi are currently in New York to hold talks with potential investors.<\/p>\n<p>The beta version of &quot;mazel 2.0&quot; is scheduled to launch in April. By then, we&#039;ll see how users respond to the new app and whether the pivot was the right decision. We&#039;ll stay on top of things, of course, and try to test the new mazel as soon as possible.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Until recently, mazel was the talk of the town as an anti-Tinder app. Now the Munich-based founding team has surprised everyone with a change of strategy: Dating no longer plays a role for the startup. Market analyses have shown that limiting mazel to dating would have promised little success. Instead, the future will focus on...<\/p>","protected":false},"author":3,"featured_media":8514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[25,318,756,1341],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dating ade: mazel \u00e4ndert Marschrichtung - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dating ade: mazel \u00e4ndert Marschrichtung - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T10:45:00+00:00\" \/>\n<meta name=\"author\" content=\"Florian Deglmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FlorianDeglmann\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Deglmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/\",\"name\":\"Dating ade: mazel \u00e4ndert Marschrichtung - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg\",\"datePublished\":\"2016-03-02T10:45:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\"},\"description\":\"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg\",\"width\":715,\"height\":231,\"caption\":\"mazel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dating ade: mazel \u00e4ndert Marschrichtung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251\",\"name\":\"Florian Deglmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g\",\"caption\":\"Florian Deglmann\"},\"description\":\"Der Exil-N\u00fcrnberger erforschte bis April 2019 als Redakteur die M\u00fcnchner Startup-Szene.\",\"sameAs\":[\"http:\/\/cms.munich-startup.net\",\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\",\"https:\/\/x.com\/FlorianDeglmann\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"715\" \/>\n\t<meta property=\"og:image:height\" content=\"231\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Goodbye dating: mazel changes direction - Munich Startup","description":"The Munich startup mazel surprises with a change of strategy and withdraws from the dating sector.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/","og_locale":"en_US","og_type":"article","og_title":"Dating ade: mazel \u00e4ndert Marschrichtung - Munich Startup","og_description":"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0","og_url":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_author":"https:\/\/www.facebook.com\/profile.php?id=100009572160192","article_published_time":"2016-03-02T10:45:00+00:00","author":"Florian Deglmann","twitter_card":"summary_large_image","twitter_creator":"@FlorianDeglmann","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Florian Deglmann","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/","url":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/","name":"Goodbye dating: mazel changes direction - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg","datePublished":"2016-03-02T10:45:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251"},"description":"The Munich startup mazel surprises with a change of strategy and withdraws from the dating sector.\u00a0","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg","width":715,"height":231,"caption":"mazel"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/en\/8509\/dating-ade-mazel-changes-direction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Dating ade: mazel \u00e4ndert Marschrichtung"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/2371b77bb47cd783e9e1f88e88d9f251","name":"Florian Deglmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e3087740aeaedbec23f0c7300f1beeb?s=96&d=blank&r=g","caption":"Florian Deglmann"},"description":"The exiled Nuremberg resident researched the Munich startup scene as an editor until April 2019.","sameAs":["http:\/\/cms.munich-startup.net","https:\/\/www.facebook.com\/profile.php?id=100009572160192","https:\/\/x.com\/FlorianDeglmann"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/deglmann\/"}]},"og_image":[{"width":715,"height":231,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/03\/mazel-broken.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1456915518:26","_edit_last":"26","_yoast_wpseo_focuskw":"mazel","_yoast_wpseo_metadesc":"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0","_yoast_wpseo_linkdex":"76","_thumbnail_id":"8514","wbounce_status":"","_yoast_wpseo_primary_category":"","_yoast_wpseo_focuskw_text_input":"mazel","_yoast_wpseo_content_score":"","ms_image_format":"","_ms_image_format":"","ms_dachzeile":"","_ms_dachzeile":"","ms_bump_post_date":"","_ms_bump_post_date":"","guest_author_name":"","_guest_author_name":"","guest_author_image":"","_guest_author_image":"","guest_author_description":"","_guest_author_description":"","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/8509"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=8509"}],"version-history":[{"count":0,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/8509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/8514"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=8509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=8509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=8509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}