{"id":83667,"date":"2022-07-01T14:35:00","date_gmt":"2022-07-01T12:35:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=83667"},"modified":"2022-06-30T14:33:16","modified_gmt":"2022-06-30T12:33:16","slug":"bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/","title":{"rendered":"Bears with Benefits wins Sevenventures Pitch Day and 3 million Euro advertising budget"},"content":{"rendered":"
\n

The Companies founded by Laurence Saunier and Marlena Hien<\/a> sells nutritional supplements in the form of gummy bears to a female target audience. Bears with Benefits aims to use the advertising budget to further increase its brand awareness in German-speaking countries.<\/p>\n\n\n\n

Laurence Saunier<\/strong>, co-founder of Bears with Benefits says:<\/p>\n\n\n\n

"We're incredibly excited that TV will now give us even greater reach for our Femhealth platform. We offer women various beauty vitamin complexes for every day and every beauty need. We combine pharmaceutical research with naturalness and a positive and sustainable attitude to life. The advertising power of Prosiebensat.1 will also help us further break down the taboos surrounding topics like menstruation and menopause with our products. We're really looking forward to the moment when the first Bears with Benefits TV spot goes on air."<\/p><\/blockquote>\n\n\n\n

Three Munich startups among the four finalists<\/h2>\n\n\n\n

In the final of the pitch competition, the Gr\u00fcnwald-based startup beat Dr. Sam, a health platform for pets from D\u00fcsseldorf. The jury, consisting of Catchys<\/a>Co-founder Magdalena Oehl, Sevenventures CCO Florian Weber and angel investor Johann Hansmann, voted 2-1 in favor of Bears with Benefits. Previously, the two Munich-based startups Happybrush<\/a> and Nui Care<\/a> eliminated in the semifinals.<\/p>\n\n\n\n

Florian Weber<\/strong>, Managing Director and Chief Commercial Officer of Sevenventures, says:<\/p>\n\n\n\n

"The participants at this year's Sevenventures Pitch Day were as diverse as the startup scene in Germany. We saw four completely different, yet outstanding presentations in their own way. All of them were purpose-driven companies that offer real added value to their respective target groups with their products and services. I warmly congratulate the Bears with Benefits team on their win! We at Sevenventures are very much looking forward to supporting them with our advertising power and media planning expertise and to making the brand even more well-known and profitable in the German-speaking region."<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"

Bears with Benefits from Gr\u00fcnwald near Munich wins the Sevenventures Pitch Day and secures video advertising worth 3 million euros as well as the budget for its own TV spot.<\/p>","protected":false},"author":26,"featured_media":64080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[4627,4628,2334,4069,1604],"acf":[],"yoast_head":"\nBears with Benefits gewinnt Sevenventures Pitch Day - Munich Startup<\/title>\n<meta name=\"description\" content=\"Bears with Benefits kann den Sevenventures Pitch Day f\u00fcr sich entscheiden und sichert sich Video-Werbung im Wert von 3 Millionen Euro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bears with Benefits gewinnt Sevenventures Pitch Day - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Bears with Benefits kann den Sevenventures Pitch Day f\u00fcr sich entscheiden und sichert sich Video-Werbung im Wert von 3 Millionen Euro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-01T12:35:00+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/\",\"name\":\"Bears with Benefits gewinnt Sevenventures Pitch Day - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg\",\"datePublished\":\"2022-07-01T12:35:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Bears with Benefits kann den Sevenventures Pitch Day f\u00fcr sich entscheiden und sichert sich Video-Werbung im Wert von 3 Millionen Euro.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg\",\"width\":1590,\"height\":1746,\"caption\":\"Die Gr\u00fcnderinnen von Bears with Benefits: Marlena Hien und Laurence Saunier (v.l.)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bears with Benefits gewinnt Sevenventures Pitch Day und 3 Millionen Euro Werbebudget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\",\"name\":\"Simon Tischer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g\",\"caption\":\"Simon Tischer\"},\"description\":\"Von Dezember 2015 bis Juni 2023 war Simon Tischer als Redakteur f\u00fcr Munich Startup t\u00e4tig.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/tischer\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1590\" \/>\n\t<meta property=\"og:image:height\" content=\"1746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bears with Benefits wins Sevenventures Pitch Day - Munich Startup","description":"Bears with Benefits wins the Sevenventures Pitch Day and secures video advertising worth 3 million euros.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/","og_locale":"en_US","og_type":"article","og_title":"Bears with Benefits gewinnt Sevenventures Pitch Day - Munich Startup","og_description":"Bears with Benefits kann den Sevenventures Pitch Day f\u00fcr sich entscheiden und sichert sich Video-Werbung im Wert von 3 Millionen Euro.","og_url":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2022-07-01T12:35:00+00:00","author":"Simon Tischer","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Simon Tischer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/","url":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/","name":"Bears with Benefits wins Sevenventures Pitch Day - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg","datePublished":"2022-07-01T12:35:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d"},"description":"Bears with Benefits wins the Sevenventures Pitch Day and secures video advertising worth 3 million euros.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg","width":1590,"height":1746,"caption":"Die Gr\u00fcnderinnen von Bears with Benefits: Marlena Hien und Laurence Saunier (v.l.)"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/en\/83667\/bears-with-benefits-wins-sevenventures-pitch-day-and-3-million-euro-advertising-budget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Bears with Benefits gewinnt Sevenventures Pitch Day und 3 Millionen Euro Werbebudget"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d","name":"Simon Tischer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g","caption":"Simon Tischer"},"description":"From December 2015 to June 2023, Simon Tischer worked as an editor for Munich Startup.","url":"https:\/\/cms.munich-startup.net\/en\/author\/tischer\/"}]},"og_image":[{"width":1590,"height":1746,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/09\/2019_11_15_Laurence_Saunier0286-e1599659515826.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1656592401:33","_edit_last":"33","_yoast_wpseo_focuskw":"Bears with benefits","_yoast_wpseo_metadesc":"Bears with Benefits kann den Sevenventures Pitch Day f\u00fcr sich entscheiden und sichert sich Video-Werbung im Wert von 3 Millionen Euro.","_yoast_wpseo_linkdex":"71","_thumbnail_id":"64080","wbounce_status":"default","_yoast_wpseo_primary_category":"5638","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"2","_wp_old_date":"","_yoast_wpseo_title":"Bears with Benefits gewinnt Sevenventures Pitch Day %%sep%% %%sitename%%","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/83667"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=83667"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/83667\/revisions"}],"predecessor-version":[{"id":83680,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/83667\/revisions\/83680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/64080"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=83667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=83667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=83667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}