{"id":78405,"date":"2021-12-20T15:15:00","date_gmt":"2021-12-20T14:15:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=78405"},"modified":"2021-12-15T10:19:51","modified_gmt":"2021-12-15T09:19:51","slug":"how-to-screw-up-every-startup-pitch","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/78405\/how-to-screw-up-every-startup-pitch\/","title":{"rendered":"How to mess up every startup pitch"},"content":{"rendered":"<div class=\"entry-content\">\n<p>A pitch is for <a href=\"\/en\/63013\/startup-start-up-company\/\">Startups<\/a> It&#039;s not an easy situation: every sentence has to be right, one wrong word and you&#039;re in trouble \u2013 that&#039;s the fear of many founders. This fear isn&#039;t as unrealistic as one might think. <a href=\"https:\/\/twitter.com\/justinkan\/status\/1466554183218311172\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter thread<\/a> of Twitch co-founder Justin Kan. The investor cites three clear &#039;red flags&#039;: If these are raised in a pitch, he immediately rules out investing in the startup.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">These are the biggest startup red flags I look for when getting pitched. <br><br>If I see any of these, I am out:<\/p>\u2014 Justin Kan (@justinkan) <a href=\"https:\/\/twitter.com\/justinkan\/status\/1466554183218311172?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. No opaque key figures<\/h2>\n\n\n\n<p>Kan&#039;s first no-go is metrics that can only increase. Values like the number of previous downloads of an app, a company&#039;s revenue to date, or the number of &quot;total users&quot; logically cannot decrease. Once a download has been made, it cannot be reversed. At the same time, such numbers say nothing about the current success of a product or the development of user numbers, revenue, or downloads. Furthermore, a bitter aftertaste remains: Are the founders trying to deceive their investors? Justin Kan writes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cImpressive numbers are obviously important, but not at the expense of trust.\u201d<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udea9 Using monotonically increasing numbers (cumulative metrics instead of trends).<br><br>Sneaky founders will show &#039;total user&#039; graphs or &#039;total revenue&#039; instead of demonstrating organic fluctuations.<\/p>\u2014 Justin Kan (@justinkan) <a href=\"https:\/\/twitter.com\/justinkan\/status\/1466554184568737793?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Outsource product development<\/h2>\n\n\n\n<p>Justin Kan reports that &quot;business\/finance bros&quot; often pitch him ideas for a tech startup, even though they have no idea how to actually build a product. Not every founder needs to be technically savvy, but every founding team needs to be able to build at least a prototype themselves. Kan says a third-party development shop isn&#039;t a suitable substitute for launching a working product yourself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udea9 Inability to build product.<br><br>Not every founder has to be technical, but you do need a team who can at least build a prototype of your product in-house.<\/p>\u2014 Justin Kan (@justinkan) <a href=\"https:\/\/twitter.com\/justinkan\/status\/1466554188821794816?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. No frills<\/h2>\n\n\n\n<p>Under the heading &quot;Overhyping and excessive name-dropping,&quot; Kan advises against hiding behind fancy phrases. He sees cool buzzwords as sleight of hand that distract from the startup&#039;s actual work. Instead, founders should provide concrete figures and talk about their vision, the team, and their product. Above all, they should demonstrate why they themselves are enthusiastic about their product. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udea9 Over hyping and excessive name-dropping <br><br>When founders get too hung up on fancy names, it feels like a sleight of hand. <br><br>It only serves as a distraction from what their startup is actually doing.<\/p>\u2014 Justin Kan (@justinkan) <a href=\"https:\/\/twitter.com\/justinkan\/status\/1466554192185544704?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Investor and Twitch co-founder Justin Kan has shared his three most important &#039;red flags&#039; that make him immediately drop out of any startup pitch. We&#039;ve summarized them for you.<\/p>","protected":false},"author":26,"featured_media":78409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,5637,1,5635],"tags":[74],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So versaut Ihr jeden Startup-Pitch - Munich Startup<\/title>\n<meta name=\"description\" content=\"Der Investor Justin Kan hat seine drei wichtigsten &#039;Red Flags&#039; bei einem Pitch ver\u00f6ffentlicht. 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