{"id":78363,"date":"2021-12-13T17:30:00","date_gmt":"2021-12-13T16:30:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=78363"},"modified":"2021-12-13T16:20:03","modified_gmt":"2021-12-13T15:20:03","slug":"b42-is-strategically-realigning","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/78363\/b42-is-strategically-realigning\/","title":{"rendered":"B42 is strategically realigning"},"content":{"rendered":"<div class=\"entry-content\">\n<p>With its app-based training solution, <a href=\"\/en\/63538\/7-questions-for-b42\/\">B42<\/a> will no longer directly address professional or amateur soccer players as before, but will instead focus on coaches and entire teams. The app is intended to enable coaches to optimize their team training. Specifically, the application offers coaches and players training, fitness, rehabilitation, and prevention programs, tools for performance diagnostics, load management and monitoring, team organization and motivation, as well as training planning, run tracking, interactive gamification elements, and a solution for keeping track of the entire team&#039;s fitness status. According to the company, the content was created by sports scientists and physiotherapists.<\/p>\n\n\n\n<p>With the help of fitness statistics, coaches should be able to improve each player&#039;s physical condition and work on their weak points. This allows them to have each player work individually with the B42 training programs, allowing them to focus more on tactics, technique, and game forms in team training.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cTraining and rehabilitation concepts more than convincing\u201d<\/h2>\n\n\n\n<p>The Munich startup, founded in 2016 by Andreas Gschaider, was able to hire the CEO of Freeletics, <strong>Daniel Sobhani<\/strong>, as <a href=\"\/en\/66450\/freelectics-ceo-daniel-sobhani-invests-in-b42\/\">Investor and strategic advisor<\/a> to win over. He said at the time:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;In my opinion, B42 is one of the most promising players among sports apps. I find not only the training and rehabilitation concepts more than convincing, as evidenced by the consistently good reviews in the app stores. The team is also extremely well-organized, passionate about their work, and absolutely motivated to bring positive change to amateur football.&quot;<\/p><\/blockquote>\n\n\n\n<p>Other Munich startups that are digitizing sports were the subject of this <a href=\"\/en\/73878\/podcast-sports-startups\/\">Munich Startup Podcast Episode<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B42&#039;s fitness app will no longer be aimed at individual athletes, but will instead focus on coaches and entire teams. The app aims to help players reach new levels of performance and reduce their risk of injury.<\/p>","protected":false},"author":24,"featured_media":63587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[4027],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B42 richtet sich strategisch neu aus - Munich Startup<\/title>\n<meta name=\"description\" content=\"B42 richtet sich mit seiner Fitness-App zuk\u00fcnftig nicht mehr nach EinzelsportlerInnen aus, sondern fokussiert sich auf TrainerInnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/78363\/b42-is-strategically-realigning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B42 richtet sich strategisch neu aus - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"B42 richtet sich mit seiner Fitness-App zuk\u00fcnftig nicht mehr nach EinzelsportlerInnen aus, sondern fokussiert sich auf TrainerInnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/78363\/b42-is-strategically-realigning\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-13T16:30:00+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/78363\/b42-richtet-sich-strategisch-neu-aus\/\",\"url\":\"https:\/\/cms.munich-startup.net\/78363\/b42-richtet-sich-strategisch-neu-aus\/\",\"name\":\"B42 richtet sich strategisch neu aus - 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