{"id":74351,"date":"2021-07-09T09:01:00","date_gmt":"2021-07-09T07:01:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=74351"},"modified":"2021-07-08T11:08:09","modified_gmt":"2021-07-08T09:08:09","slug":"linkfive-platform-for-app-marketing","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/74351\/linkfive-platform-for-app-marketing\/","title":{"rendered":"Linkfive: Central platform for app marketing"},"content":{"rendered":"
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Munich Startup: <\/em>Who are you and what do you do? Please introduce yourselves briefly.<\/strong>.<\/p>\n\n\n\n

Linkfive: <\/em>Linkfive<\/a> is a subscription management platform for companies that want to dynamically create, manage, improve, and test their subscriptions, for example, to the Apple App Store. Malte and I had the idea for Linkfive many years ago, and it never left us until we found the right time to start it at the beginning of this year. Malte and I met at Doodle in Berlin and have become good friends ever since.<\/p>\n\n\n\n

Alexander Thiele (33) is a co-founder in the tech sector; his heart has always been in software and apps. Alex was previously CTO at Prosperity in Berlin and a senior engineer at Doodle, where he has already brought several apps to the stores. Malte Schiebelmann (38) is a co-founder in the product area and has always had a passion for great products. Malte was CPO at Doodle and Head of Product at Zattoo and is involved in the development of several widely used products. We have also had new reinforcements on board for a few months now and welcome Nini and Stefan to our team. Nini is a software and app developer in the B2C sector, and Stefan is a product manager and has previously worked in various B2B companies.<\/p>\n\n\n\n

\u201cWe feel more than prepared to solve the problem completely.\u201d<\/h2>\n\n\n\n

Munich Startup:<\/em> What problem does your startup solve?<\/strong><\/p>\n\n\n\n

Linkfive:<\/em> Modern companies are agile and constantly growing, and so too are the subscription products they offer. How can an app, in conjunction with a marketing campaign in Spain, offer an offer for \u20ac4.99 instead of \u20ac9.99 \u2013 spontaneously from one day to the next? How can a company quickly change its subscription offer and remove or add a new one? Many product managers would also like to conduct A\/B testing, but the technical challenge is usually too complex and resource-intensive. Linkfive was developed to quickly and easily manage subscriptions and to create or change your subscription offer, conduct A\/B testing, and even run marketing campaigns within minutes \u2013 all without changing a single line of code. A benefit for developers and product managers alike.<\/p>\n\n\n\n

Munich Startup:<\/em> But that's been around for a long time!<\/strong><\/p>\n\n\n\n

Linkfive:<\/em> Of course, every company can develop its own system, but each company will also need additional resources. We've spoken with many companies, and they all face the same problems, which are only partially solved or not solved at all. Our competitors are also still in their infancy and haven't been able to solve our problems satisfactorily. So far, only Silicon Valley companies have dared to tackle the problem. European companies seem to still shy away from the topic. However, we feel more than equipped to not only address the issue, but to solve it completely!<\/p>\n\n\n\n

Munich Startup:<\/em> What have been your three biggest challenges so far?<\/strong><\/p>\n\n\n\n

Linkfive:<\/em> The first big challenge was our platform itself. We develop our software entirely in-house and have already written over 30,000 lines of code. We're already in the testing phase, and our production system is currently being intensively tested with several apps. The next big challenge will be marketing and, of course, finding more strong talent for our growing startup!<\/p>\n\n\n\n

Linkfive can currently only be used by invitation<\/h2>\n\n\n\n

Munich Startup:<\/em> How are things going?<\/strong><\/p>\n\n\n\n

Linkfive:<\/em> We only started using Linkfive at the beginning of the year, so our numbers might be a bit technical, but here goes:<\/p>\n\n\n\n