{"id":72189,"date":"2021-04-14T12:42:00","date_gmt":"2021-04-14T10:42:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=72189"},"modified":"2022-01-10T08:42:54","modified_gmt":"2022-01-10T07:42:54","slug":"going-global-italy","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/","title":{"rendered":"Going Global: Italy offers numerous customers from a wide range of sectors"},"content":{"rendered":"
\n

The number of startups in Italy is constantly growing, with numerous new companies emerging even during the COVID-19 crisis: While a total of 10,630 startups were registered in the commercial register in 2019, the number has now risen to 11,899. This corresponds to 3.2 percent of all newly founded corporations last year.<\/p>\n\n\n\n

The startups are particularly concentrated in northern Italy, especially in Lombardy, where the largest number of startups was registered (26.9 percent). The city of Milan is the center of the Italian startup scene. However, the regions of Lazio (11.3 percent of all startups), Emilia-Romagna (8.6 percent), Campania in southern Italy, and Veneto (8.2 percent each) also boast active ecosystems.<\/p>\n\n\n\n

The most important startup sponsors are the universities, especially the technical universities in Milan and Turin: according to the UBI Global World Rankings of Business Incubators and Accelerators 2019-2020, the one organized by the Polytechnic of Milan Foundation (it. Fondazione Politecnico di Milano<\/em>) managed by the Poli-Hub of the Milan Polytechnic (it. Politecnico di Milano<\/em>) is one of the top five university incubators worldwide. And the I3P incubator at the Polytechnic University of Turin (it. Politecnico di Torino<\/em>) was named the best and most efficient public incubator in the world in the report. Other important hubs include the B4i incubator at Bocconi University in Milan and the Digital Hub at LUMSA University in Rome, which specializes in the food, agritech, and traveltech sectors. In total, more than 160 private and public incubators operate in Italy.<\/p>\n\n\n\n

What does Italy have to offer?<\/h2>\n\n\n\n

German Startups<\/a> find numerous potential customers in Italian industry from a wide variety of sectors, especially in the processing typical of "Made in Italy". The focus varies depending on the region: in the north in particular, a wide variety of industries are concentrated, from textiles and mechanics to footwear and aerospace. In Lombardy, especially around the city of Varese, there is a concentration of cosmetics, cereals, and rubber products. In Piedmont, on the other hand, there are mainly mechanical companies and firms from the agricultural and food sectors, while Liguria is characterized primarily by shipbuilding and handicrafts. In Veneto, there are industries with specialization in production, such as goldsmithing, wine, and Prosecco. In Friuli, the digital technology sector and the food industry stand out. In the central area of the boot, Emilia-Romagna, with its ceramics sector, as well as its tile, footwear, and furniture industries, should be mentioned. And Tuscany is known for Florentine leather goods and Carrara marble. Finally, in southern Italy there is the pasta sector in Campania and the aerospace sector in Apulia.<\/p>\n\n\n\n

Furthermore, thanks to the Industrial Plan established in 2016, the country offers new business opportunities in the digital sector for the aforementioned manufacturing industries. Along with these reforms, the Italian government has also introduced numerous financial incentives aimed at increasing Italy's attractiveness for foreign direct investment. These include supporting areas experiencing industrial crises and promoting research and development activities and the growth of innovative companies.<\/p>\n\n\n\n

The trademark \u201cMade in Italy\u201d<\/h2>\n\n\n\n

Doing business in Italy means gaining access to corporate know-how and a large network of experts capable of producing high-quality Italian products. Export figures demonstrate the quality of the international "Made in Italy" label: exports from the food and beverage industry, for example, are worth \u20ac40 trillion. Furthermore, Italy is the largest manufacturer of furniture and accessories in Europe and the second-largest exporter of machinery in the euro area \u2013 and even leads the export market in this sector outside of Europe. And thanks to its strength in research and innovation, Italy ranks fifth in the EU for the supply of high-tech and medium-tech products and sixth for design applications.<\/p>\n\n\n\n

The uniqueness of the "Made in Italy" trademark is due to the country's cultural and artistic richness. This is recognized not only by the flow of tourists, but also by UNESCO: according to the organization, Italy ranks first for the number of sites considered World Heritage. Therefore, combined with cultural significance, strategy and innovation can \u2013 contrary to all clich\u00e9s \u2013 open up new perspectives for the Beautiful Country<\/em> open.<\/p>\n\n\n\n

As a German company in Italy: the experience of Datenberg<\/h2>\n\n\n\n

However, with regard to different corporate cultures, there are many things that German companies have to consider, as the Munich startup mountain of data<\/a> reported. As part of the \u201cEuropean Light Industries Innovation and Technology (ELIIT) Project\u201d<\/a> contacted the Italian yarn manufacturer Pecci Filati from Prato near Florence. The SME employs approximately 55 people and is managed by Roberta Pecci. Textile engineering has a centuries-old tradition in the Prato region, but has declined significantly in recent years. The migration of textile manufacturing to low-wage countries has gone hand in hand with a focus on sophisticated and innovative products. For example, Pecci Filati produces non-linear yarn in small batches, which is used by the fashion industry.<\/p>\n\n\n\n

As part of ELIIT, Datenberg's task was to optimize production based on data. To achieve this, the Munich-based company searched for the greatest optimization potential and considered how to support humans at the plant. To achieve this, the startup used its proprietary analytics platform, Smartplaza, which is already used in industries such as body construction and rubber manufacturing. In doing so, Datenberg was able to learn a lot about the different corporate cultures:<\/p>\n\n\n\n

  1. Ciao or Hello<\/strong>
    As in every country, there are people in Italy who speak foreign languages, and some who don't. At Pecca Filati, for example, the management speaks English, but the rest of the team doesn't. This can lead to processes losing speed and efficiency due to the necessary intermediate step of translation.<\/li>
  2. Italian pragmatism<\/strong>
    Issues such as data security and confidentiality can be handled more pragmatically in Italy than is often the case in Germany. For example, Datenberg has been provided with videos of Pecca Filati's production facilities via YouTube.<\/li>
  3. German punctuality<\/strong>
    In on-site meetings, it's quite possible that deadlines aren't kept exactly\u2014but the wait can easily be bridged with a few espressos. In online conferences, however, the Italian side also shows a penchant for punctuality.<\/li>
  4. Holiday in August<\/strong>
    When planning projects, it's important to note that August is a busy holiday month in Italy. This summer lull is much more pronounced than in Germany, for example. If there's anything to be arranged, you'll have to wait until September.<\/li>
  5. Enjoyment at work<\/strong>
    What particularly impressed Datenberg was the enthusiasm their Italian colleagues showed in their work. Since the German team can't communicate directly with their technical contact, the contact person edits videos in Italian with subtitles about production machines. This demonstrates appreciation and motivation \u2013 even without direct communication.<\/li><\/ol>\n<\/div>","protected":false},"excerpt":{"rendered":"

    As one of the world's most important industrial nations and a member of the EU, Italy is a natural expansion market for German startups. Thanks to its own strong startup scene, companies in the country are already familiar with collaborating with startups. However, the Italian Chamber of Commerce Munich-Stuttgart (ITALCAM) explains what to look out for when entering the market in our "Going Global" series.<\/p>","protected":false},"author":33,"featured_media":72194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,5637,5638,1083],"tags":[4047,4280],"acf":[],"yoast_head":"\nGoing Global: Italien bietet zahlreiche Kunden aus den verschiedensten Sektoren - Munich Startup<\/title>\n<meta name=\"description\" content=\"Worauf man beim Markteintritt in Italien achten sollte, erkl\u00e4rt die Italienische Handelskammer M\u00fcnchen-Stuttgart (ITALCAM) in unserer Reihe \u201eGoing Global\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Global: Italien bietet zahlreiche Kunden aus den verschiedensten Sektoren - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Worauf man beim Markteintritt in Italien achten sollte, erkl\u00e4rt die Italienische Handelskammer M\u00fcnchen-Stuttgart (ITALCAM) in unserer Reihe \u201eGoing Global\u201c.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T10:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-10T07:42:54+00:00\" \/>\n<meta name=\"author\" content=\"Maximilian Feigl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maximilian Feigl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/\",\"name\":\"Going Global: Italien bietet zahlreiche Kunden aus den verschiedensten Sektoren - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg\",\"datePublished\":\"2021-04-14T10:42:00+00:00\",\"dateModified\":\"2022-01-10T07:42:54+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509\"},\"description\":\"Worauf man beim Markteintritt in Italien achten sollte, erkl\u00e4rt die Italienische Handelskammer M\u00fcnchen-Stuttgart (ITALCAM) in unserer Reihe \u201eGoing Global\u201c.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg\",\"width\":1920,\"height\":857,\"caption\":\"In Mailand treffen Geschichte und Moderne aufeinander.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Going Global: Italien bietet zahlreiche Kunden aus den verschiedensten Sektoren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509\",\"name\":\"Maximilian Feigl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g\",\"caption\":\"Maximilian Feigl\"},\"description\":\"Maximilian Feigl berichtet seit 2020 \u00fcber das M\u00fcnchner Startup \u00d6kosystem. Dabei haben es dem studierten Politikwissenschaftler vor allem Deeptech-Themen angetan.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/feigl\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"857\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Going Global: Italy offers numerous customers from a wide range of sectors - Munich Startup","description":"The Italian Chamber of Commerce Munich-Stuttgart (ITALCAM) explains in our series \u201cGoing Global\u201d what you should pay attention to when entering the Italian market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/","og_locale":"en_US","og_type":"article","og_title":"Going Global: Italien bietet zahlreiche Kunden aus den verschiedensten Sektoren - Munich Startup","og_description":"Worauf man beim Markteintritt in Italien achten sollte, erkl\u00e4rt die Italienische Handelskammer M\u00fcnchen-Stuttgart (ITALCAM) in unserer Reihe \u201eGoing Global\u201c.","og_url":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2021-04-14T10:42:00+00:00","article_modified_time":"2022-01-10T07:42:54+00:00","author":"Maximilian Feigl","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Maximilian Feigl","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/","url":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/","name":"Going Global: Italy offers numerous customers from a wide range of sectors - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg","datePublished":"2021-04-14T10:42:00+00:00","dateModified":"2022-01-10T07:42:54+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509"},"description":"The Italian Chamber of Commerce Munich-Stuttgart (ITALCAM) explains in our series \u201cGoing Global\u201d what you should pay attention to when entering the Italian market.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg","width":1920,"height":857,"caption":"In Mailand treffen Geschichte und Moderne aufeinander."},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/en\/72189\/going-global-italy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Going Global: Italien bietet zahlreiche Kunden aus den verschiedensten Sektoren"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509","name":"Maximilian Feigl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g","caption":"Maximilian Feigl"},"description":"Maximilian Feigl has been reporting on the Munich startup ecosystem since 2020. The political scientist is particularly interested in deeptech topics.","url":"https:\/\/cms.munich-startup.net\/en\/author\/feigl\/"}]},"og_image":[{"width":1920,"height":857,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/view-2004913_1920.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1641800575:38","_edit_last":"38","_yoast_wpseo_focuskw":"Italien","_yoast_wpseo_metadesc":"Worauf man beim Markteintritt in Italien achten sollte, erkl\u00e4rt die Italienische Handelskammer M\u00fcnchen-Stuttgart (ITALCAM) in unserer Reihe \u201eGoing Global\u201c.","_yoast_wpseo_linkdex":"76","_thumbnail_id":"72194","wbounce_status":"default","_yoast_wpseo_primary_category":"5637","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"30","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"Gastartikel der Italienischen Handelskammer M\u00fcnchen-Stuttgart (ITALCAM)","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"Die <a href=\"https:\/\/www.italcam.de\/de\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Italienische Handelskammer M\u00fcnchen-Stuttgart (ITALCAM)<\/a> geh\u00f6rt zu dem Netzwerk der Italienischen Auslandshandelskammern offiziell anerkannt vom Italienischen Wirtschaftsministerium. Die Kammer wurde 1926 in M\u00fcnchen gegr\u00fcndet, mit dem Ziel, die Handelsbeziehungen zwischen Italien und dem deutschsprachigen Markt zu f\u00f6rdern und zu erweitern. Mitglieder von ITALCAM sind\u00a0 Unternehmen, Freiberuflern und \u00f6ffentliche Einrichtungen.\r\n\r\nITALCAM steht als Ansprechpartner f\u00fcr Unternehmen, die Unterst\u00fctzung bei der Identifizierung von Gesch\u00e4ftsm\u00f6glichkeiten in Deutschland und Italien oder bei der Erweiterung ihres Vertriebsnetzes ben\u00f6tigen und bietet daf\u00fcr personalisierte Beratungsdienstleistungen an. Dar\u00fcber hinaus spielt ITALCAM eine strategische Rolle bei unterschiedlichen Kooperationsprojekte zwischen Italien und Deutschland in Schl\u00fcsselsektoren wie Logistik, Umwelt, Mechanik, Kreativindustrie und Design, Agrar- und Ern\u00e4hrungswirtschaft und Tourismus.","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"0","_suppress_startupbox":"field_60a64b0b6efc6","_yoast_wpseo_estimated-reading-time-minutes":"5","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/72189"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=72189"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/72189\/revisions"}],"predecessor-version":[{"id":78858,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/72189\/revisions\/78858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/72194"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=72189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=72189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=72189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}