{"id":72158,"date":"2021-04-13T12:16:00","date_gmt":"2021-04-13T10:16:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=72158"},"modified":"2021-04-13T10:29:45","modified_gmt":"2021-04-13T08:29:45","slug":"the-lions-den-party-beer-crust","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/72158\/the-lions-den-party-beer-crust\/","title":{"rendered":"'The Lion's Den': Sause secures investment, Bierkruste goes empty-handed"},"content":{"rendered":"
\n

Moritz Simsch and Sebastian Jung have party<\/a> The effervescent tablets are intended as a replacement for plastic-wrapped liquid soap. Instead of buying liquid soap, which is 95 percent water, environmentally conscious customers can dissolve the 4-gram tablets in 100 milliliters of water to obtain soap. The surfactants in the soap are derived from coconut oil. The product is available in three fragrances. According to the founders, their goal is to quickly build a brand with other products, such as deodorants. For \u20ac200,000, the founders are offering the television investors a 15 percent stake in the company.<\/p>\n\n\n\n

Sause \u201ca really cool product\u201d<\/h2>\n\n\n\n

The product is well-received by investors. However, Georg Kofler finds the company's valuation too high, and he is the first to exit. Nils Glagau <\/strong>compares the product with competing products and comes to the conclusion:<\/p>\n\n\n\n

\u201cThat\u2019s not enough innovation, USP for me, so I\u2019m out.\u201d<\/p><\/blockquote>\n\n\n\n

Ralf D\u00fcmmel<\/strong> also criticizes the rating, but is otherwise enthusiastic:<\/p>\n\n\n\n

"Except for the company valuation, I think everything is fantastic. A great story, a really cool topic, sustainable, with huge potential. So I'd love to be involved."<\/p><\/blockquote>\n\n\n\n

He offers the founders 200,000 euros, but demands 25 percent of the company in return.<\/p>\n\n\n\n

Also Dagmar W\u00f6hrl <\/strong>celebrates the party:<\/p>\n\n\n\n

\u201cYou know what you\u2019re talking about and, above all, you have a really cool product.\u201d<\/p><\/blockquote>\n\n\n\n

She wants to bring the soap shower to retail, hotels, and restaurants. She is offering \u20ac250,000 for a 20 percent stake.<\/p>\n\n\n\n

The teleshopping entrepreneur Judith Williams<\/strong> is enthusiastic about the topic of sustainability and says:<\/p>\n\n\n\n

"Well, you guys are awesome. Your product isn't just great, it's an innovation, and that's not easy in cosmetics."<\/p><\/blockquote>\n\n\n\n

Their offer: 200,000 euros for 25 percent of Sause shares.<\/p>\n\n\n\n

The founders consult and decide on Judith Williams\u2019 offer.<\/p>\n\n\n\n

No investor money for bread mix<\/h2>\n\n\n\n

Bierkruste founder Ines Pfisterer sells a bread mix to which beer is added. After a brief mixing, the bread dough is ready to bake. The result, an onion bread, is well received by TV investors. A baking mix is expected to retail for \u20ac6.90. Therefore, the founder sees her invention not as an everyday product, but rather as a gift item. The founder is seeking an investment of \u20ac80,000 for a 25 percent stake in the company.<\/p>\n\n\n\n

\"\"<\/a>
Bierkruste founder Ines Pfisterer during her TV pitch (Photo: TVNOW \/ Bernd-Michael Maurer)<\/figcaption><\/figure><\/div>\n\n\n\n

Pfisterer currently works full-time at a startup and runs Bierkruste as a sideline. This puts her off Carsten Maschmeyer, who generally only invests in full-time entrepreneurs.<\/p>\n\n\n\n

Nils Glagau is withdrawing due to the company's positioning as a gift item and the low resale value he expects. Ralf D\u00fcmmel is also put off by the high price and the difficult retail positioning and is not submitting an offer. Dagmal W\u00f6hrl, like Carsten Maschmeyer, does not want to invest in part-time entrepreneurs. She also lacks a product range with additional baking mixes. Judith Williams follows suit and also withdraws due to a lack of additional flavors. Thus, the founder leaves the TV show without an investment.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Two Munich-based products were presented yesterday on the TV show 'The Lion's Den': The Sause effervescent soap tablets and the Bierkruste bread mix vied for investors' money. In the end, only one team walked away with fresh capital.<\/p>","protected":false},"author":26,"featured_media":72159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[4278,706,52,4125],"acf":[],"yoast_head":"\nSause und Bierkruste in 'Die H\u00f6hle der L\u00f6wen' - Munich Startup<\/title>\n<meta name=\"description\" content=\"Die Seifen-Brausetabletten Sause und die Brotbackmischung Bierkruste wurden gestern in der TV-Show 'Die H\u00f6hle der L\u00f6wen' pr\u00e4sentiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/72158\/the-lions-den-party-beer-crust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sause und Bierkruste in 'Die H\u00f6hle der L\u00f6wen' - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Die Seifen-Brausetabletten Sause und die Brotbackmischung Bierkruste wurden gestern in der TV-Show 'Die H\u00f6hle der L\u00f6wen' pr\u00e4sentiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/72158\/the-lions-den-party-beer-crust\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T10:16:00+00:00\" \/>\n<meta name=\"author\" content=\"Simon Tischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Tischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/\",\"url\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/\",\"name\":\"Sause und Bierkruste in 'Die H\u00f6hle der L\u00f6wen' - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg\",\"datePublished\":\"2021-04-13T10:16:00+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\"},\"description\":\"Die Seifen-Brausetabletten Sause und die Brotbackmischung Bierkruste wurden gestern in der TV-Show 'Die H\u00f6hle der L\u00f6wen' pr\u00e4sentiert.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"Die Sause-Gr\u00fcnder Moritz Simsch und Sebastian Jung bei ihrem Auftritt in der 'H\u00f6hle der L\u00f6wen' (v.l.)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"‚Die H\u00f6hle der L\u00f6wen‘: Sause sichert sich Investment, Bierkruste geht leer aus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d\",\"name\":\"Simon Tischer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g\",\"caption\":\"Simon Tischer\"},\"description\":\"Von Dezember 2015 bis Juni 2023 war Simon Tischer als Redakteur f\u00fcr Munich Startup t\u00e4tig.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/tischer\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2021\/04\/1766917.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Party and beer crust in 'The Lion's Den' - Munich Startup","description":"The Sause effervescent soap tablets and the Bierkruste bread baking mix were presented yesterday in the TV show 'The Lion's Den'.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/72158\/the-lions-den-party-beer-crust\/","og_locale":"en_US","og_type":"article","og_title":"Sause und Bierkruste in 'Die H\u00f6hle der L\u00f6wen' - Munich Startup","og_description":"Die Seifen-Brausetabletten Sause und die Brotbackmischung Bierkruste wurden gestern in der TV-Show 'Die H\u00f6hle der L\u00f6wen' pr\u00e4sentiert.","og_url":"https:\/\/cms.munich-startup.net\/en\/72158\/the-lions-den-party-beer-crust\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2021-04-13T10:16:00+00:00","author":"Simon Tischer","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Simon Tischer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/","url":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/","name":"Party and beer crust in 'The Lion's Den' - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg","datePublished":"2021-04-13T10:16:00+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d"},"description":"The Sause effervescent soap tablets and the Bierkruste bread baking mix were presented yesterday in the TV show 'The Lion's Den'.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg","width":2400,"height":1600,"caption":"Die Sause-Gr\u00fcnder Moritz Simsch und Sebastian Jung bei ihrem Auftritt in der 'H\u00f6hle der L\u00f6wen' (v.l.)"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/72158\/die-hoehle-der-loewen-sause-bierkruste\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"‚Die H\u00f6hle der L\u00f6wen‘: Sause sichert sich Investment, Bierkruste geht leer aus"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cab6cd082a88a9e4b2d6ca61a9031a4d","name":"Simon Tischer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0768e5403c34aa0074a7e723cd3a2795?s=96&d=blank&r=g","caption":"Simon Tischer"},"description":"From December 2015 to June 2023, Simon Tischer worked as an editor for Munich Startup.","url":"https:\/\/cms.munich-startup.net\/en\/author\/tischer\/"}]},"og_image":[{"width":2400,"height":1600,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2021\/04\/1766917.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1618564953:26","_edit_last":"33","_yoast_wpseo_focuskw":"Sause","_yoast_wpseo_metadesc":"Die Seifen-Brausetabletten Sause und die Brotbackmischung Bierkruste wurden gestern in der TV-Show 'Die H\u00f6hle der L\u00f6wen' pr\u00e4sentiert.","_yoast_wpseo_linkdex":"78","_thumbnail_id":"72159","wbounce_status":"default","_yoast_wpseo_primary_category":"5633","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"field_5f735b0735284","ms_post_image_credit":"","_ms_post_image_credit":"field_5f735b1435285","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"3","_wp_old_date":"","_yoast_wpseo_title":"Sause und Bierkruste in 'Die H\u00f6hle der L\u00f6wen' %%sep%% %%sitename%%","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/72158"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=72158"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/72158\/revisions"}],"predecessor-version":[{"id":72169,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/72158\/revisions\/72169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/72159"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=72158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=72158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=72158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}