{"id":7082,"date":"2016-01-24T08:53:49","date_gmt":"2016-01-24T07:53:49","guid":{"rendered":"http:\/\/cms.munich-startup.net\/?p=7082"},"modified":"2021-03-30T14:33:16","modified_gmt":"2021-03-30T12:33:16","slug":"ifm-study-on-company-start-ups-and-crowdinvesting-2","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/7082\/ifm-study-on-company-start-ups-and-crowdinvesting-2\/","title":{"rendered":"IfM study on company start-ups and crowd investing"},"content":{"rendered":"<div class=\"entry-content\"><p>A contribution from muenchen.ihk.de<\/p>\n<p><strong>Bringing the crowd on board as an investor is becoming increasingly important for founders and startups in Germany. Besides money, other aspects also play a key role. This is at least the result of a recent study by the Bonn Institute for Small and Medium-Sized Business Research (IfM) on company start-ups and crowd investing.<\/strong><\/p>\n<p>The researchers examined, among other things, the reasons why young companies choose crowdfunding, but also the position this new financing method occupies in startup financing and how successful the financed startups are in the market. We interviewed Jonas L\u00f6her from IfM Bonn about the results of the study.<\/p>\n<p><em><strong>Mr. L\u00f6her, who or what did you specifically examine in your study? What data are the findings based on?<\/strong><\/em><\/p>\n<p><strong>Jonas L\u00f6her:<\/strong> The aim of our study was to identify initial trends and developments in crowdinvesting in Germany. To this end, we analyzed 163 financing rounds initiated on Germany&#039;s largest crowdinvesting portals between 2011 and 2014. In addition, we surveyed 45 crowdfunded companies and interviewed numerous experts and platform operators.<\/p>\n<h3>Crowdinvesting: 85 percent would do it again<\/h3>\n<p><em><strong>Before a crowdfunding campaign can be successful, founders often face enormous effort. From the initial pitch for the platform to the actual execution of the campaign. If money plays only a secondary role, why is crowdfunding becoming increasingly popular in the startup scene?<\/strong><\/em><\/p>\n<p><strong>Jonas L\u00f6her:<\/strong> The search for investors is a constant challenge for many young, growth-oriented companies, and it already involves considerable effort. Crowdinvesting also requires companies to engage in a number of targeted activities. Platforms have a rigorous selection process, ultimately allowing only a very small percentage of companies seeking capital onto the platform.<\/p>\n<p>In terms of motives, securing capital inflow played a key role for the companies we surveyed. Speed of financing was also cited as a key motive. However, non-monetary added value such as advertising to end customers and access to networks were also of great importance. Furthermore, the companies seeking capital appear to have a realistic idea in advance of the added value that crowdinvesting actually offers them. This is one of the reasons why 85 percent of the entrepreneurs we surveyed stated that they would choose crowdinvesting again.<\/p>\n<p>Read the full article at &#039;muenchen.ihk.de&#039;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A contribution from muenchen.ihk.de Bringing the crowd on board as an investor is becoming increasingly important for founders and startups in Germany. Besides money, other aspects also play a key role. This is at least shown by the results of a recent study by the Institute for Small and Medium-Sized Business Research (IfM) in Bonn on company start-ups and...<\/p>","protected":false},"author":5,"featured_media":7193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,5634,1],"tags":[267,43,268,711,157],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IfM-Studie zu Unternehmensgr\u00fcndungen und Crowdinvesting - Munich Startup<\/title>\n<meta name=\"description\" content=\"Die Crowd als Investor an Bord zu holen, ist immer mehr Gr\u00fcndern und Startups in Deutschland eine \u00dcberlegung wert. Dabei spielen neben Geld auch weitere Aspekte eine zentrale Rolle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/7082\/ifm-study-on-company-start-ups-and-crowdinvesting-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IfM-Studie zu Unternehmensgr\u00fcndungen und Crowdinvesting - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Die Crowd als Investor an Bord zu holen, ist immer mehr Gr\u00fcndern und Startups in Deutschland eine \u00dcberlegung wert. Dabei spielen neben Geld auch weitere Aspekte eine zentrale Rolle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/7082\/ifm-study-on-company-start-ups-and-crowdinvesting-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-24T07:53:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-30T12:33:16+00:00\" \/>\n<meta name=\"author\" content=\"Linette Heimrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linette Heimrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/7082\/ifm-studie-zu-unternehmensgruendungen-und-crowdinvesting-2\/\",\"url\":\"https:\/\/cms.munich-startup.net\/7082\/ifm-studie-zu-unternehmensgruendungen-und-crowdinvesting-2\/\",\"name\":\"IfM-Studie zu Unternehmensgr\u00fcndungen und Crowdinvesting - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/7082\/ifm-studie-zu-unternehmensgruendungen-und-crowdinvesting-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/7082\/ifm-studie-zu-unternehmensgruendungen-und-crowdinvesting-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2016\/01\/Startupstockphotos_tumblr_na06qtTQ101tubinno1_1280-e1484215711853.jpg\",\"datePublished\":\"2016-01-24T07:53:49+00:00\",\"dateModified\":\"2021-03-30T12:33:16+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/cc1ffc77e7be2dc759308b049318f292\"},\"description\":\"Die Crowd als Investor an Bord zu holen, ist immer mehr Gr\u00fcndern und Startups in Deutschland eine \u00dcberlegung wert. 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