{"id":70047,"date":"2021-03-24T08:15:00","date_gmt":"2021-03-24T07:15:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=70047"},"modified":"2021-03-23T17:17:15","modified_gmt":"2021-03-23T16:17:15","slug":"less-and-me-crowdfunding-interview","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/70047\/less-and-me-crowdfunding-interview\/","title":{"rendered":"Less and Me: \u201cNo more trees need to be felled for paper\u201d"},"content":{"rendered":"
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Munich Startup: <\/em>Who are you and what does Less and Me do? <\/strong><\/p>\n\n\n\n

Bettina Theissmann: <\/em>I'm Betty, founder of Less and Me, and I work as a freelance photographer for hotels, startups, and creative agencies. After eleven years of permanent employment, I threw everything overboard and followed my heart. I started my own label for sustainable and upcycled stationery. Less and Me is the first brand to make stationery products entirely from leftovers. Even more: with Less and Me, I want to ensure that no more trees have to be felled for paper. I work toward this goal every day. Less and Me combines minimalism, design, and upcycling. The first product is a journal on the topic of "Self-discovery through minimalism" made from apple paper.<\/p>\n\n\n\n

Very good support in advance<\/h2>\n\n\n\n

Munich Startup:<\/em><\/strong><\/strong> How did you prepare for the campaign and where did you find good support? <\/strong><\/p>\n\n\n\n

Bettina Theissmann:<\/em> I received very good support, for example from the very beginning through financial Funding from the Department of Labor and Economic Affairs of the City of Munich<\/a>. In addition, before starting my campaign, I Pre-start-up coaching <\/a>There, in addition to the business plan, I was able to gather valuable input for the crowdfunding campaign.Meetup <\/a>and the 'Startnext Academy' were very valuable points of contact for me.<\/p>\n\n\n\n

Munich Startup:<\/em><\/strong> How did you benefit from the crowdfunding support from the City of Munich?<\/strong><\/p>\n\n\n\n

Bettina Theissmann:<\/em> The Crowdfunding video<\/a> is crucial for a successful campaign. The funding enabled me to have a professional video created and generate additional visual content for social media. And I created a landing page with a countdown for the crowdfunding campaign back in December. There, I ran paid social media advertising until the launch and built up my newsletter subscribers. <\/p>\n\n\n\n