{"id":65977,"date":"2020-10-24T09:18:00","date_gmt":"2020-10-24T07:18:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=65977"},"modified":"2020-10-23T13:13:58","modified_gmt":"2020-10-23T11:13:58","slug":"how-startups-and-family-businesses-can-work-together","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/65977\/how-startups-and-family-businesses-can-work-together\/","title":{"rendered":"How startups and family businesses can collaborate"},"content":{"rendered":"
\n

The Witten Institute for Family Businesses has investigated how cooperation between Startups<\/a> and family-owned businesses can be optimized. Test results<\/a> show that startups sometimes have a stereotypical understanding of family businesses. As a result, startups sometimes view them as unattractive cooperation partners. <\/p>\n\n\n\n

\u201cFamily businesses face some prejudices from startups,\u201d <\/p><\/blockquote>\n\n\n\n

said the head of studies Dr. Anne Heider<\/strong>. <\/p>\n\n\n\n

\u201cBetter information about the motives and expectations of the cooperation would be very helpful.\u201d <\/p><\/blockquote>\n\n\n\n

In the startup ecosystem, family businesses are still too little present as partners, says Prof. Dr. Tom R\u00fcsen<\/strong>, co-author of the study. He adds:<\/p>\n\n\n\n

\u201cMore initiatives for cooperation between established and young companies should be promoted here.\u201d<\/p><\/blockquote>\n\n\n\n

Study provides recommendations<\/h2>\n\n\n\n

The study offers a whole series of recommendations for startups and family businesses. Among other things, the authors urge young and established companies to put aside mutual stereotypes and assumptions. Companies should also take more time in their search for cooperation partners and build a larger portfolio of partner companies. The paper recommends conferences, trade fairs, pitches, and online platforms as suitable places to find potential partners. The study authors also advise seeking external support from institutions, incubators, and the startup ecosystem. The cooperation goals of both parties should also be clearly identified and regularly reviewed so that both sides benefit from the collaboration.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Family businesses have a reputation among many startups for being conservative and slow-moving \u2013 is this justified? A recent study examines how collaborations between family businesses and startups work and how they can be improved. <\/p>","protected":false},"author":26,"featured_media":65981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1],"tags":[4089,157],"acf":[],"yoast_head":"\nWie die Zusammenarbeit von Startups und Familienunternehmen gelingt<\/title>\n<meta name=\"description\" content=\"Familienunternehmen haben bei vielen Startups den Ruf, konservativ und tr\u00e4ge zu agieren \u2013 zu Recht? 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