{"id":62655,"date":"2020-07-24T16:11:00","date_gmt":"2020-07-24T14:11:00","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=62655"},"modified":"2024-05-08T08:28:37","modified_gmt":"2024-05-08T06:28:37","slug":"green-economy-startups-neglect-communication","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/62655\/green-economy-startups-neglect-communication\/","title":{"rendered":"Green Economy startups neglect communication"},"content":{"rendered":"
\n

According to the study "What is the importance of professional product and corporate communications for green economy startups? Comparison 2017-2020" by the agency Gr\u00fcne Welle Kommunikation, green economy startups are placing less and less emphasis on professional product and corporate communications. While 75 percent of startups ranked this topic highly in 2017, this figure has now fallen to just 66 percent. Almost a tenth (9 percent) of respondents even stated that communication in general is of little importance to their company (2017: 4 percent).<\/p>\n\n\n\n

That the communication<\/a> The fact that communication is losing importance is also reflected in the fact that only slightly more than half of respondents (52 percent) believe that startups should address the topic of professional communication when creating their own business plan. In 2017, the figure was 66 percent. For 12 percent, communication is more of a topic to be addressed later or when needed (2017: 9 percent).<\/p>\n\n\n\n

How do green economy startups communicate?<\/h2>\n\n\n\n

Unsurprisingly, the startups in the study demonstrate a high affinity for digital communication channels. 98 percent of respondents have their own website as their most important tool, and the same number also use social media platforms. However, there are subtle differences: 59 percent have a permanent presence on Facebook, Twitter, and other social media platforms, while 21 percent use these channels only "occasionally." 19 percent use social media "only rarely," and 2 percent are not active on them at all.<\/p>\n\n\n\n

In comparison, green startups have significantly less physical presence, for example at trade fairs and conferences (Editor's note: The survey was conducted in the run-up to the Corona crisis<\/em>Only 16 percent of respondents stated that they attend such events "permanently," while 40 percent attend them "occasionally." Another 26 percent attend the events "only rarely," and 19 percent avoid them altogether.<\/p>\n\n\n\n

Running your own blog is currently a trend. Just over half of startups (51 percent) already have one, representing an increase of 20 percentage points compared to 2017. In addition, another 21 percent of respondents plan to launch their own blog in the near future.<\/p>\n\n\n\n

Green startups differentiate themselves from other startups in their communication less in the choice of tools than in the content: 72 percent (2017: 68 percent) of respondents explicitly address ecological aspects such as environmental protection, sustainability, energy efficiency, or climate compatibility. They then link these aspects to their offerings as solution providers.<\/p>\n\n\n\n

The biggest obstacles<\/h2>\n\n\n\n

Most of the green economy founders (70 percent) handle their startup's communications themselves. This figure was up from 66 percent in 2017. In contrast, only 21 percent of respondents have their own marketing or communications department (2017: 25 percent). For 2 percent of startups, the sales department also handles communications.<\/p>\n\n\n\n

Survey participants cited a lack of financial resources (72 percent) and the high internal time commitment (60 percent) as reasons for this. Over half (53 percent) also cited a lack of internal expertise as a barrier. However, 17 percent of respondents do not see a need for or positive effect of communication.<\/p>\n\n\n\n

About the study<\/h2>\n\n\n\n

The study is based on a survey of approximately 400 companies in the green startup scene in spring 2020. Data was collected anonymously via online questionnaire, largely in the run-up to the coronavirus crisis. The study was conducted by the Munich-based agency Gr\u00fcne Welle Kommunikation.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Communication is actually important for every startup \u2013 after all, those who just tinker and don't talk about their ideas and visions have a hard time finding investors and customers. But startups in the green economy are increasingly neglecting communication, according to a recent study.<\/p>","protected":false},"author":33,"featured_media":62656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,1],"tags":[423,339,157],"acf":[],"yoast_head":"\nStartups der Green Economy vernachl\u00e4ssigen Kommunikation - Munich Startup<\/title>\n<meta name=\"description\" content=\"Startups der Green Economy legen immer weniger Wert auf ihre Kommuniktaion. Zu diesem Ergebnis kommt eine aktuelle Studie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/62655\/green-economy-startups-neglect-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups der Green Economy vernachl\u00e4ssigen Kommunikation - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Startups der Green Economy legen immer weniger Wert auf ihre Kommuniktaion. Zu diesem Ergebnis kommt eine aktuelle Studie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/62655\/green-economy-startups-neglect-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-24T14:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T06:28:37+00:00\" \/>\n<meta name=\"author\" content=\"Maximilian Feigl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maximilian Feigl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/\",\"url\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/\",\"name\":\"Startups der Green Economy vernachl\u00e4ssigen Kommunikation - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg\",\"datePublished\":\"2020-07-24T14:11:00+00:00\",\"dateModified\":\"2024-05-08T06:28:37+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509\"},\"description\":\"Startups der Green Economy legen immer weniger Wert auf ihre Kommuniktaion. Zu diesem Ergebnis kommt eine aktuelle Studie.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg\",\"width\":2400,\"height\":1200,\"caption\":\"Green Economy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startups der Green Economy vernachl\u00e4ssigen Kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509\",\"name\":\"Maximilian Feigl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g\",\"caption\":\"Maximilian Feigl\"},\"description\":\"Maximilian Feigl berichtet seit 2020 \u00fcber das M\u00fcnchner Startup \u00d6kosystem. Dabei haben es dem studierten Politikwissenschaftler vor allem Deeptech-Themen angetan.\",\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/feigl\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2020\/07\/7483.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Green Economy startups neglect communication - Munich Startup","description":"Green economy startups are placing less and less emphasis on their communication, according to a recent study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/62655\/green-economy-startups-neglect-communication\/","og_locale":"en_US","og_type":"article","og_title":"Startups der Green Economy vernachl\u00e4ssigen Kommunikation - Munich Startup","og_description":"Startups der Green Economy legen immer weniger Wert auf ihre Kommuniktaion. Zu diesem Ergebnis kommt eine aktuelle Studie.","og_url":"https:\/\/cms.munich-startup.net\/en\/62655\/green-economy-startups-neglect-communication\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2020-07-24T14:11:00+00:00","article_modified_time":"2024-05-08T06:28:37+00:00","author":"Maximilian Feigl","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Maximilian Feigl","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/","url":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/","name":"Green Economy startups neglect communication - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg","datePublished":"2020-07-24T14:11:00+00:00","dateModified":"2024-05-08T06:28:37+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509"},"description":"Green economy startups are placing less and less emphasis on their communication, according to a recent study.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg","width":2400,"height":1200,"caption":"Green Economy"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/62655\/startups-der-green-economy-vernachlaessigen-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Startups der Green Economy vernachl\u00e4ssigen Kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/40ec2127e0b2a722f0cb734a53f43509","name":"Maximilian Feigl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/194fab98a3d18da0d43ab2b73b348908?s=96&d=blank&r=g","caption":"Maximilian Feigl"},"description":"Maximilian Feigl has been reporting on the Munich startup ecosystem since 2020. The political scientist is particularly interested in deeptech topics.","url":"https:\/\/cms.munich-startup.net\/en\/author\/feigl\/"}]},"og_image":[{"width":2400,"height":1200,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2020\/07\/7483.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1595511428:22","_edit_last":"22","_yoast_wpseo_focuskw":"Green Economy","_yoast_wpseo_metadesc":"Startups der Green Economy legen immer weniger Wert auf ihre Kommuniktaion. Zu diesem Ergebnis kommt eine aktuelle Studie.","_yoast_wpseo_linkdex":"76","_thumbnail_id":"62656","wbounce_status":"default","_yoast_wpseo_primary_category":"5634","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"60","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/62655"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=62655"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/62655\/revisions"}],"predecessor-version":[{"id":62665,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/62655\/revisions\/62665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/62656"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=62655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=62655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=62655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}