{"id":61382,"date":"2020-06-16T13:30:45","date_gmt":"2020-06-16T11:30:45","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=61382"},"modified":"2024-05-08T08:19:11","modified_gmt":"2024-05-08T06:19:11","slug":"airgreets-takeover-by-guestia","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/61382\/airgreets-takeover-by-guestia\/","title":{"rendered":"Airgreets acquisition by Guestia"},"content":{"rendered":"<div class=\"entry-content\">\n<p><strong>The Vienna-based company Guestia is acquiring the Munich-based home-sharing startup Airgreets from the Morton Group. With the merger, the company, which will operate under the Airgreets brand in the future, aims to become the market leader for home-sharing services in Europe.<\/strong><\/p>\n\n\n\n<p>The services of <a href=\"\/en\/?s=Airgreets\">Airgreets<\/a> will complement the portfolio of Guestia, which specializes in the global marketing of vacation rentals. While the Munich-based startup has previously handled many services in-house, in the future, locksmith, cleaning, and laundry services will increasingly be outsourced to external partners, in line with Guestia&#039;s business model.<\/p>\n\n\n\n<p>Parallel to the merger, the company will also launch its market entry into Italy, where the tourist regions of South Tyrol and Lake Garda are scheduled to be developed in summer 2020. Destinations from the Baltic Sea to Croatia are planned for the next step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">High process efficiency and lean organization<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;We see great growth potential in the home-sharing market. We rely on outsourced services and our own technology, which makes us independent of third-party systems and enables us to achieve high process efficiency and a lean organization,&quot;<\/p><\/blockquote>\n\n\n\n<p>explained <strong>Martin Thor<\/strong>, COO of Airgreets.<\/p>\n\n\n\n<p>The young company had previously focused on home-sharing services, i.e., the management of several hundred so-called primary residences in Munich, Berlin, Hamburg, Cologne, and Vienna. In this context, Airgreets also referred to itself as an &quot;Airbnb Concierge Service.&quot;<\/p>\n\n\n\n<p>In December 2019, the company had to <a href=\"\/en\/60699\/bankruptcies-of-munich-startups\/\">insolvency<\/a> and was sold to the Morton Group in February 2020, followed by the acquisition by Guestia in June. The service in major cities will continue under the &quot;Airgreets City&quot; brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potential for \u201ccold second homes\u201d<\/h2>\n\n\n\n<p>Previously, Guestia pursued a model of brokerage and all-in-one services for vacation home owners in Tyrol, Salzburg, Upper Austria, Carinthia, and Vienna. The future expansion of the new &quot;Airgreets Home&quot; line will focus on vacation destinations, as there is great potential for &quot;cold second homes&quot; in these areas, coupled with significantly fewer regulations and restrictions on the home-sharing economy than in cities.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIn the tourist regions, we often find open doors because our global marketing brings new target groups into empty apartments in the regions and thereby further boosts the \u2018new\u2019 tourism for millennials,\u201d<\/p><\/blockquote>\n\n\n\n<p>so <strong>Michael Hufnagl<\/strong>, CEO of Airgreets.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Vienna-based company Guestia is acquiring the Munich-based home-sharing startup Airgreets from the Morton Group. With the merger, the company, which will operate under the Airgreets brand in the future, aims to become the market leader for home-sharing services in Europe. Airgreets&#039; services will complement Guestia&#039;s portfolio, which specializes in the global marketing of vacation rentals...<\/p>","protected":false},"author":24,"featured_media":61384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[2435],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airgreets-\u00dcbernahme durch Guestia - Munich Startup<\/title>\n<meta name=\"description\" content=\"Guestia \u00fcbernimmt das M\u00fcnchner Home-Sharing-Startup Airgreets mit dem Ziel, Marktf\u00fchrer f\u00fcr Home-Sharing-Services in Europa zu werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/61382\/airgreets-takeover-by-guestia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airgreets-\u00dcbernahme durch Guestia - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Guestia \u00fcbernimmt das M\u00fcnchner Home-Sharing-Startup Airgreets mit dem Ziel, Marktf\u00fchrer f\u00fcr Home-Sharing-Services in Europa zu werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/61382\/airgreets-takeover-by-guestia\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T11:30:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T06:19:11+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/61382\/airgreets-uebernahme-durch-guestia\/\",\"url\":\"https:\/\/cms.munich-startup.net\/61382\/airgreets-uebernahme-durch-guestia\/\",\"name\":\"Airgreets-\u00dcbernahme durch Guestia - 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