{"id":60008,"date":"2020-05-01T08:30:44","date_gmt":"2020-05-01T06:30:44","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=60008"},"modified":"2022-05-10T14:43:54","modified_gmt":"2022-05-10T12:43:54","slug":"mareike-waechter-interview","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/60008\/mareike-waechter-interview\/","title":{"rendered":"\u201cIt is important that the framework conditions are such that everyone has comparable opportunities\u201d \u2013 Mareike W\u00e4chter in an interview"},"content":{"rendered":"<div class=\"entry-content\">\n<p><strong>Bathroom renovation made easy \u2014 under this premise, Mareike W\u00e4chter and her co-founder Michael Dreimann entered the bathroom renovation market in 2015. Since then, their company has been able to <a href=\"\/en\/44601\/banovo-investment\/\">Banovo<\/a> According to her own statements, she has established herself as Germany&#039;s leading bathroom renovator for private customers. We wanted to know what motivated her to start the company, whether she has any role models, and what&#039;s currently at the top of her desk.<\/strong><\/p>\n\n\n\n<p><strong><em>Munich Startup:<\/em> What motivated you to start the company?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> In general, I&#039;ve always been excited about building my own business\u2014starting my own company, being my own boss, making my own decisions, and taking responsibility. With my former colleague and friend Michael Dreimann, I had the perfect business idea. He had firsthand experience of how complicated bathroom renovations can be. The industry has a consumer-unfriendly sales model, and the various trades work separately during a bathroom renovation. So we thought: We can do better!<\/p>\n\n\n\n<p>Fairer for the customer and more convenient. And because the market is so exciting and the product so complex, it was incredibly fun to delve deeper into it. Now we&#039;re Germany&#039;s largest bathroom renovator, which feels fantastic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cGenerally, I\u2019m not the type of person who emulates a particular role model.\u201d<\/h2>\n\n\n\n<p><strong>Munich Startup: Did you have any role models when you started your business?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> At the time, I spoke with some founders I knew from my personal or private life, like Stefan from Westwing or Julia from Outfittery. I was impressed by what they had built. Generally, I&#039;m not the type to emulate a particular role model. But I enjoy interacting with interesting and intelligent people. I&#039;m happy to share in their experiences, learn from them, and be inspired.<\/p>\n\n\n\n<p><strong>Munich Startup: When and where do you get the best ideas?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> It depends. Sometimes under pressure, but often when I just have time and can reflect on my thoughts.<\/p>\n\n\n\n<p><strong><em>Munich Startup:<\/em> Your greatest talent?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> Stay relaxed \u2014 with all the advantages and disadvantages.<\/p>\n\n\n\n<p><strong><em>Munich Startup:<\/em> The biggest mistake you have ever made?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> That Donald Trump would never become president.<\/p>\n\n\n\n<p><strong> <em>Munich Startup:<\/em><\/strong> <strong>Your secret weapon when networking?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> Not having any! I see the people and their personalities\u2014not the contact that might help me later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cIt is important that the framework conditions are such that everyone has comparable opportunities.\u201d<\/h2>\n\n\n\n<p><strong><em>Munich Startup:<\/em><\/strong> <strong>Do you think it is important that more women start businesses in Germany?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> I think it&#039;s important that women can pursue what they want, both personally and professionally. This shouldn&#039;t just apply to women, by the way, but regardless of gender. It&#039;s important that the framework conditions are such that everyone has comparable opportunities. Whether that ultimately means starting a business, being employed, or caring for children at home\u2014everyone should be able to decide for themselves.<\/p>\n\n\n\n<p><strong><em>Munich Startup:<\/em><\/strong> <strong>What\u2019s on top of your desk right now?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> Our current sales figures, a presentation for a potential collaboration with a major retailer, materials for sales coaching, and a pair of pink glitter glasses for my two-year-old daughter (I&#039;m also working from home due to the coronavirus pandemic).<\/p>\n\n\n\n<p><strong><em>Munich Startup:<\/em> What makes you happy?<\/strong><\/p>\n\n\n\n<p><em>Mareike W\u00e4chter:<\/em> I am a fundamentally happy person. Personally, when my loved ones and I are all healthy and we can live the life we want. Professionally, when we can convince many people of the benefits of bathroom renovations with Banovo and continue to build a sustainable company for our employees and customers.&nbsp;<br><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bathroom renovations made easy\u2014this was the premise under which Mareike W\u00e4chter and her co-founder Michael Dreimann entered the bathroom renovation market in 2015. Since then, their company, Banovo, has established itself as Germany&#039;s leading bathroom renovation company for private customers. We wanted to find out what motivated her to start the company...<\/p>","protected":false},"author":24,"featured_media":60027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5636,5638,1083,4586],"tags":[3322,891,932,1782],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mareike W\u00e4chter von Banovo im Interview \u2013 Munich Startup<\/title>\n<meta name=\"description\" content=\"Mit Banovo konnte sie ein erfolgreiches Startup aufbauen. Aber was hat sie zum Gr\u00fcnden motiviert? 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