{"id":59475,"date":"2020-04-17T08:30:22","date_gmt":"2020-04-17T06:30:22","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=59475"},"modified":"2021-05-04T10:27:17","modified_gmt":"2021-05-04T08:27:17","slug":"7-questions-bean-united","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/59475\/7-questions-bean-united\/","title":{"rendered":"Bean United or the \u201cmost social office coffee brand in Germany\u201d"},"content":{"rendered":"
\n

Drink coffee and do good \u2014 Bean United<\/a> makes it possible. One of the two founders, Thomas Greulich, revealed exactly how in our 7 questions.<\/strong><\/p>\n\n\n\n

Munich Startup:<\/em> Who are you and what do you do? Please introduce yourselves briefly!<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> We are Bean United \u2014 the social coffee startup from Oberhaching in the south of Munich. We are 80 years old \u2014 so 2\u00d740. Since we are twin brothers, we've practically known each other our whole lives. Philipp, who is two minutes younger, studied sports economics at the Technical University of Munich, and I \u2014 Thomas \u2014 studied international business at the Nuremberg University of Applied Sciences and in Mexico City. After graduating, we were in the Red Bull trainee program together and then pursued different career paths until we plucked up the courage to start a \u201cSocial Business\u201d<\/a> aka founded a social coffee company. <\/p>\n\n\n\n

Munich Startup:<\/em> What problem does your startup solve?<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> "Education is the foundation of all development" \u2014 Nelson Mandela. We finance school meals in Burundi, Africa, through the sale of social office coffee, thus promoting education, as children in the poor north of the country continue to attend classes thanks to free school meals.<\/p>\n\n\n\n

Coffee beans for school meals<\/h2>\n\n\n\n

Munich Startup:<\/em> But that's been around for a long time!<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> Yes and no, other brands such as Lycka or ChariTea also help, but we have two unique selling points: <\/p>\n\n\n\n

For one thing, we donate a higher percentage than any other coffee brand\u2014a full \u20ac2.50 per kilo, which provides exactly 10 school meals in Burundi. We're running this project in cooperation with Welthungerhilfe, and we visit them on-site as often as we can.<\/p>\n\n\n\n

On the other hand, as \u201cGermany\u2019s most social office coffee brand,\u201d we focus 100 percent on the B2B market.<\/p>\n\n\n\n

Munich Startup:<\/em> What have been your three biggest challenges so far?<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> 1) To win the "big players" as customers. We now work with Adobe, Allianz, Freeletics, Munich Re, Salesforce, and Sono Motors, among others\u2014without contracts, but with trust.<\/p>\n\n\n\n

2) Communication of \u201cFriendly Trade\u201d instead of Fairtrade certificate.<\/p>\n\n\n\n

3) Redesign of our brand presence with great freelancers instead of an expensive agency \u2014 boot strapping<\/em> After a year, we're now in the final stages; there's already a preview on Instagram.<\/p>\n\n\n\n

Munich Startup:<\/em> How are things going?<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> We are very satisfied and have exceeded our goals: We were able to provide 250,000 school meals in Burundi in 2019 \u2014 and Bean United has been financed from its own income from the very beginning, without any investors.<\/p>\n\n\n\n

The exclusive, nationwide collaboration with Dean&David was certainly the first major milestone. We're now in talks with numerous top companies, each of which\u2014in collaboration with Bean United\u2014could provide over 100,000 school meals annually. However, more and more startups and medium-sized companies are also approaching us, and we usually reach an agreement quickly.\u00a0<\/p>\n\n\n\n

We may even reach our goal of providing over 1 million meals per year in 2021 sooner.<\/p>\n\n\n\n

Smart social concept fits Munich<\/h2>\n\n\n\n

Munich Startup: <\/em>How do you rate Munich as a startup location?<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> For us, our hometown is truly perfect. In addition to successful startups and medium-sized businesses, many large corporations are located here, all of which are increasingly devoting resources to sustainability, CSR, employee satisfaction, and employer branding. Our smart-social concept fits perfectly with this.<\/p>\n\n\n\n

Munich Startup:<\/em> Coworking or your own office?<\/strong><\/p>\n\n\n\n

Thomas Greulich:<\/em> Co. Our company is located in a small co-working space in Oberhaching, and we also have a space available at WeWork in Munich city center, where we also supply the barista bar with Bean United coffee. It's great to be able to cross-pollinate ideas with other freelancers and creatives\u2014and having fun is part of it, too.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Drink coffee and do good at the same time\u2014Bean United makes it possible. One of the two founders, Thomas Greulich, revealed exactly how in our 7 questions. Munich Startup: Who are you and what do you do? Please introduce yourselves briefly! Thomas Greulich: We are Bean United\u2014the\u2026<\/p>","protected":false},"author":24,"featured_media":59476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5634,5638,4074,1083],"tags":[4202,3918,3094],"acf":[],"yoast_head":"\nMit Bean United Kaffee trinken und Gutes dabei tun<\/title>\n<meta name=\"description\" content=\"Kaffee trinken und Gutes dabei tun -- Bean United macht es m\u00f6glich. 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