{"id":59265,"date":"2020-04-08T16:34:26","date_gmt":"2020-04-08T14:34:26","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=59265"},"modified":"2021-10-27T16:13:16","modified_gmt":"2021-10-27T14:13:16","slug":"mia-gehn-online-campaign-digitizes-munich-retailers","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/59265\/mia-gehn-online-campaign-digitizes-munich-retailers\/","title":{"rendered":"&#039;We&#039;re going online&#039;: Campaign digitizes Munich retailers"},"content":{"rendered":"<div class=\"entry-content\">\n<p><strong>An action by the state capital Munich, the <a href=\"\/en\/34049\/redi-school-of-digital-integration-institution-munich\/\">ReDI School<\/a> and <a href=\"\/en\/13313\/asked-about-entrepreneurship\/\">UnternehmerTUM<\/a> helped 21 small businesses in Munich affected by the Corona crisis to set up an online solution \u2014 in just 24 hours.<\/strong><\/p>\n\n\n\n<p>The &#039;Mia gehn online&#039; campaign aims to help businesses develop online solutions so they can continue to generate revenue even during the crisis. From 100 applications, 25 project teams were formed, and 21 new online solutions were implemented, including online shops, user-optimized websites and payment systems, and online social media presences. 300 experts from marketing, communications, retail, IT, digitalization, and law responded to a call and supported the initiative with their expertise.<\/p>\n\n\n\n<p><strong><a href=\"\/en\/57224\/munich-urban-colab-interview-with-clemens-baumgaertner\/\">Clemens Baumg\u00e4rtner<\/a><\/strong>, Minister for Labor and Economic Affairs of the City of Munich, says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;&#039;Mia go online&#039; shows how helpful partners from a large network can quickly and easily bring know-how to where it is most urgently needed.&quot;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Results of &#039;Mia go online&#039; are publicly available<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;The response we received from our community was tremendous. Teams worked on concrete solutions for small businesses, while other experts\u2014including ReDI students\u2014answered questions in over 25 topic channels, from social media to e-commerce, design, legal issues, and GDPR,&quot;<\/p><\/blockquote>\n\n\n\n<p>says <strong>Sophie Jonke<\/strong>, co-initiator of the campaign and director of the ReDI School in Munich.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe are especially pleased that ReDI students also had the opportunity to help in Munich and give something back.\u201d<\/p><\/blockquote>\n\n\n\n<p>The implemented projects include a new website for a flower shop in Schwabing, an online ordering system for a restaurant in the Isarvorstadt district, and online solutions for a goldsmith, a children&#039;s furniture store, a gift shop, and a beauty salon.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;Our goal was to find concrete solutions. We have achieved this and helped affected small businesses to at least partially free themselves from their difficult situation and hopefully already convert the first euro digitally today,&quot;<\/p><\/blockquote>\n\n\n\n<p>says <strong>Christian Mohr<\/strong>, co-initiator of &#039;Mia go online&#039; and Managing Partner at UnternehmerTUM.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cNow we want to encourage other retailers to get started and use our results.\u201d<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\" \/>\n\n\n\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A campaign by the City of Munich, the ReDI School, and UnternehmerTUM has helped 21 Munich-based small businesses affected by the coronavirus crisis set up an online solution\u2014in just 24 hours. The &quot;Mia gehn online&quot; campaign aims to help businesses set up online solutions so they can continue to generate income even during the crisis...<\/p>","protected":false},"author":26,"featured_media":59272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5638,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Mia gehn online&#039;: Aktion digitalisiert M\u00fcnchner Einzelh\u00e4ndler<\/title>\n<meta name=\"description\" content=\"Die Aktion &#039;Mia gehn online&#039; hat M\u00fcnchner Kleinunternehmen dabei unterst\u00fctzt, in 24 Stunden eine Online-L\u00f6sung aufzubauen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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