{"id":55810,"date":"2019-12-12T15:33:45","date_gmt":"2019-12-12T14:33:45","guid":{"rendered":"https:\/\/cms.munich-startup.net\/?p=55810"},"modified":"2019-12-12T14:35:38","modified_gmt":"2019-12-12T13:35:38","slug":"series-a-financing-idea","status":"publish","type":"post","link":"https:\/\/cms.munich-startup.net\/en\/55810\/series-a-financing-idea\/","title":{"rendered":"Idee closes Series A financing with 5.4 million euros"},"content":{"rendered":"<div class=\"entry-content\">\n<p><strong>The Munich-based startup Idee, which specializes in digital identity exchange, announces the completion of its Series A financing round of approximately \u20ac5.4 million. A German family office, an American VC, and angel investors participated. <\/strong><\/p>\n\n\n\n<p>Why do users abandon online registrations? The reasons range from forgotten passwords and the inconvenience of data entry to data protection regulations imposed by PSD2 and GDPR. <a href=\"\/en\/51037\/idea-7-questions\/\">Startup idea<\/a> Munich-based company aims to simplify this process by enabling the secure exchange of identities based on cryptography and blockchain technologies. Investors are also backing this approach and are providing the Munich-based startup with a total of \u20ac5.4 million in its Series A financing round. The fresh capital will be used to drive expansion into new markets and the implementation of further projects in the retail, finance, and mobility sectors.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Biggest pain point: registration and payment process <\/h2>\n\n\n\n<p>One of Idee\u2019s first customers was Hospitality Digital, a subsidiary of Metro AG. <strong>Volker Glaeser<\/strong>, new Managing Director of <a href=\"https:\/\/hd.digital\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Hospitality Digital (opens in new tab)\">Hospitality Digital<\/a>, on the reasons for using the idea solution for your company:  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;As a wholesaler, we are interested in making our customers&#039; shopping experience as smooth and efficient as possible. Therefore, we are very pleased to be working with Idee<strong>.<\/strong>Thanks to identity exchange, we can offer our B2B customers a variety of new online services \u2013 without time-consuming re-registration and tedious data entry.&quot;<\/p><\/blockquote>\n\n\n\n<p>And <strong>Al Lakhani<\/strong>, founder and CEO of Idee, explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;More and more interactions and transactions are now taking place online. Whether we&#039;re shopping online or using a car-sharing service, the biggest pain point is always the registration and payment process. For good reason, more and more measures are being taken to prevent fraud and clearly verify identity. However, this leads to the process becoming increasingly complex for the end user, thus degrading the customer experience. With our technology, we want to make online transactions easier and more trustworthy.&quot;&nbsp;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Idea wants to use fresh capital for global expansion<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe first very promising pilot projects are currently underway with four banks, three retail groups and a German car manufacturer,\u201d<\/p><\/blockquote>\n\n\n\n<p>supplemented <strong>Daniel Schellenberg<\/strong>, COO at Idee.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;Our team is doing an excellent job, and we&#039;re growing at an above-average rate. We&#039;re very pleased with the trust our investors have placed in us and will use the capital to continue expanding\u2014not only in German-speaking countries, but also globally. For this reason, we&#039;re currently looking for experienced people in marketing and sales to support us in realizing our vision.&quot;&nbsp;<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Munich-based startup Idee, which specializes in digital identity exchange, announces the completion of its Series A financing round of approximately \u20ac5.4 million. A German family office, an American VC, and angel investors participated. Why do users abandon online registrations? The reasons range from forgotten passwords to...<\/p>","protected":false},"author":24,"featured_media":55812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5633,1],"tags":[52,1665],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Idee schlie\u00dft Series-A-Finanzierung mit 5,4 Millionen Euro - Munich Startup<\/title>\n<meta name=\"description\" content=\"Idee, das auf den Austausch digitaler Identit\u00e4ten spezialisiert ist, kann den Abschluss seiner Series-A-Finanzierungsrunde bekanntgegeben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.munich-startup.net\/en\/55810\/series-a-financing-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Idee schlie\u00dft Series-A-Finanzierung mit 5,4 Millionen Euro - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Idee, das auf den Austausch digitaler Identit\u00e4ten spezialisiert ist, kann den Abschluss seiner Series-A-Finanzierungsrunde bekanntgegeben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.munich-startup.net\/en\/55810\/series-a-financing-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/munichstartup\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T14:33:45+00:00\" \/>\n<meta name=\"author\" content=\"Regina Bruckschl\u00f6gl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:site\" content=\"@munich_startup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Bruckschl\u00f6gl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/\",\"url\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/\",\"name\":\"Idee schlie\u00dft Series-A-Finanzierung mit 5,4 Millionen Euro - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg\",\"datePublished\":\"2019-12-12T14:33:45+00:00\",\"author\":{\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\"},\"description\":\"Idee, das auf den Austausch digitaler Identit\u00e4ten spezialisiert ist, kann den Abschluss seiner Series-A-Finanzierungsrunde bekanntgegeben.\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#primaryimage\",\"url\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg\",\"contentUrl\":\"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Idee\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cms.munich-startup.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Idee schlie\u00dft Series-A-Finanzierung mit 5,4 Millionen Euro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.munich-startup.net\/#website\",\"url\":\"https:\/\/cms.munich-startup.net\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.munich-startup.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f\",\"name\":\"Regina Bruckschl\u00f6gl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g\",\"caption\":\"Regina Bruckschl\u00f6gl\"},\"description\":\"Nach eigenen Startup-Erfahrungen blickt sie als Redakteurin von Munich Startup nun aus einer anderen Perspektive auf die M\u00fcnchner Startup-Szene \u2013 und entdeckt dabei jeden Tag, wie vielf\u00e4ltig das M\u00fcnchner \u00d6kosystem ist. Startup Stories, die erz\u00e4hlt werden wollen!\",\"sameAs\":[\"https:\/\/cms.munich-startup.net\"],\"url\":\"https:\/\/cms.munich-startup.net\/en\/author\/regina\/\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.munich-startup.net\/en\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Idee closes Series A financing with 5.4 million euros - Munich Startup","description":"Idee, which specializes in the exchange of digital identities, can announce the completion of its Series A financing round.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.munich-startup.net\/en\/55810\/series-a-financing-idea\/","og_locale":"en_US","og_type":"article","og_title":"Idee schlie\u00dft Series-A-Finanzierung mit 5,4 Millionen Euro - Munich Startup","og_description":"Idee, das auf den Austausch digitaler Identit\u00e4ten spezialisiert ist, kann den Abschluss seiner Series-A-Finanzierungsrunde bekanntgegeben.","og_url":"https:\/\/cms.munich-startup.net\/en\/55810\/series-a-financing-idea\/","og_site_name":"Munich Startup","article_publisher":"https:\/\/www.facebook.com\/munichstartup\/","article_published_time":"2019-12-12T14:33:45+00:00","author":"Regina Bruckschl\u00f6gl","twitter_card":"summary_large_image","twitter_creator":"@munich_startup","twitter_site":"@munich_startup","twitter_misc":{"Written by":"Regina Bruckschl\u00f6gl","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/","url":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/","name":"Idee closes Series A financing with 5.4 million euros - Munich Startup","isPartOf":{"@id":"https:\/\/cms.munich-startup.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#primaryimage"},"image":{"@id":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg","datePublished":"2019-12-12T14:33:45+00:00","author":{"@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f"},"description":"Idee, which specializes in the exchange of digital identities, can announce the completion of its Series A financing round.","breadcrumb":{"@id":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#primaryimage","url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg","contentUrl":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg","width":1920,"height":1080,"caption":"Idee"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.munich-startup.net\/55810\/series-a-finanzierung-idee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.munich-startup.net\/"},{"@type":"ListItem","position":2,"name":"Idee schlie\u00dft Series-A-Finanzierung mit 5,4 Millionen Euro"}]},{"@type":"WebSite","@id":"https:\/\/cms.munich-startup.net\/#website","url":"https:\/\/cms.munich-startup.net\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.munich-startup.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/4733256eff8ed883081bf4d616fa784f","name":"Regina Bruckschl\u00f6gl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.munich-startup.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b783cd1e1497db1e22684a06f3369381?s=96&d=blank&r=g","caption":"Regina Bruckschl\u00f6gl"},"description":"After her own startup experiences, she now looks at the Munich startup scene from a different perspective as an editor at Munich Startup \u2013 and discovers every day how diverse the Munich ecosystem is. Startup stories that beg to be told!","sameAs":["https:\/\/cms.munich-startup.net"],"url":"https:\/\/cms.munich-startup.net\/en\/author\/regina\/"}]},"og_image":[{"width":1920,"height":1080,"url":"https:\/\/cms.munich-startup.net\/wp-content\/uploads\/2019\/12\/Idee-Team.jpg","type":"image\/jpeg"}]},"_showyear":"","_inactive":"","_show_financing":"","_hide_on_map":"","_edit_lock":"1642071111:38","_edit_last":"26","_yoast_wpseo_focuskw":"Idee","_yoast_wpseo_metadesc":"Idee, das auf den Austausch digitaler Identit\u00e4ten spezialisiert ist, kann den Abschluss seiner Series-A-Finanzierungsrunde bekanntgegeben.","_yoast_wpseo_linkdex":"76","_thumbnail_id":"55812","wbounce_status":"default","_yoast_wpseo_primary_category":"5633","_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_content_score":"90","ms_image_format":"contentwidth","_ms_image_format":"field_5cb8587572c8b","ms_dachzeile":"Finanzierung","_ms_dachzeile":"field_5cd9b7f365df5","ms_bump_post_date":"","_ms_bump_post_date":"field_5d1341edcf42a","guest_author_name":"","_guest_author_name":"field_5cee78a6016f9","guest_author_image":"","_guest_author_image":"field_5cee7914016fb","guest_author_description":"","_guest_author_description":"field_5cee78dd016fa","ms_post_image_caption":"","_ms_post_image_caption":"","ms_post_image_credit":"","_ms_post_image_credit":"","suppress_startupbox":"","_suppress_startupbox":"","_yoast_wpseo_estimated-reading-time-minutes":"","_wp_old_date":"","_yoast_wpseo_title":"","_yoast_wpseo_wordproof_timestamp":"","footnotes":"","easy_language_simplification_original_id":"","easy_language_source_language":"","easy_language_simplification_language":"","easy_language_api":"","easy_language_prevent_automatic_mode":"","_wp_old_slug":"","_wp_trash_meta_status":"","_wp_trash_meta_time":"","easy_language_simplification_state_changed_from":"","easy_language_de_EL_changed":"","ms_competition_deadline":"","_ms_competition_deadline":"","_wpbitly":"","enclosure":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","wbounce_template":"","wbounce_title":"","wbounce_text":"","wbounce_cta":"","wbounce_url":"","wbounce_override":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_oembed_7131efca3705e16bd9da2c41df237660":"","_oembed_time_7131efca3705e16bd9da2c41df237660":"","_pprredirect_type":"","_pprredirect_url":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_newsletterglue":"","easy_language_text_language":"","_wp_desired_post_slug":"","_relevanssi_noindex_reason":"","_links":{"self":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/55810"}],"collection":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/comments?post=55810"}],"version-history":[{"count":4,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/55810\/revisions"}],"predecessor-version":[{"id":55832,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/posts\/55810\/revisions\/55832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media\/55812"}],"wp:attachment":[{"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/media?parent=55810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/categories?post=55810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.munich-startup.net\/en\/wp-json\/wp\/v2\/tags?post=55810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}